9 (Fun) Ideas to Use AI to Improve Your Marketing
AI is a helpful tool for our businesses and can be a creative sidekick.
It’s still not a solve-all or magic wand for your business or content creation.
In fact, it’s important to know what AI CAN’T (or shouldn’t) do before we get into the fun ways to use it for your marketing.
Here are a few things Chat GPT (and all his friends: Claude, Gemini, etc.) can’t and shouldn’t be doing for you:
- They’re not a replacement for your lived experience. They can’t tell your stories for you.
- They can’t make decisions about your business or life. They shouldn’t be relied on to define your brand, values, goals, or direction.
- They can’t understand your very human clients like you do. These models rely on data, not YOUR client interactions. Only you can get to the deepest levels with people and when sharing your message.
- Never copy and paste. These aren’t generating ready to publish masterpieces. They’re giving you raw (ahem, generic) content with WAY TOO MANY em dashes (these things —). You’re not here to be generic. You’re here to be memorably YOU.
- You can’t trust it for facts. It literally did a very simple math problem WRONG the other day for me. Check your sources, data, and stats, and make sure you check who REALLY said that quote you’re citing!
- These models cannot be trusted with sensitive, private, or confidential information
- They can’t do your SEO keyword research. No. No. No, just make it stop!
- It’s not a place to outsource your creativity or human interaction (ie. you still need your therapist and coach).
And now, for what it CAN do:
9 (Fun) Ideas to Use AI to Improve Your Marketing
- Have it Roast You: Your website, social media, and beyond. It can be helpful in showing you where you exaggerate, are making it too easy, or overlook things.
- Create Outlines: I love having Chat GPT help me with outlines. When I don’t, my podcasts and blogs end up long rambling sagas with no rhyme, reason, or end in sight. Outlines are your friends, and Chat does them well!
- Plan Your Day Effectively: During the busiest weeks, I use AI to help me figure out my time blocks and structure my tasks that are of the highest priority. If you struggle to create structure or need accountability, give it a whirl!
- Refine a Story: When you have a great story but nowhere to take it or end it, AI language models can help you find the threads, lessons, and a moral. It can help you connect the dots and take them home!
- Find Similarities and Patterns: When finding a brand’s voice or when my eyes have glazed over as a copywriter, I find this helpful. I can put in text and have it help me identify common themes, tones, patterns, words, emotions, etc. All of which help me hone in more clearly on what we want to be saying. It can find overused words, phrases, and more! Then you can pull those out and choose better-fit synonyms.
- Ask Better Questions: I use it to ask questions in client calls, on podcasts, and beyond.
- Writing and Content Prompts Galore: I’ve been using chat for my morning writing warm up. You could also try it for content prompts!
- Get Batching: Use AI to batch plan, organize, and create a month’s worth of content. I recently shared my four-part content framework with you back in March. You can plug in this framework, your content pillars (the big pieces) and put a solid plan in place for emails, podcasts, social and beyond.
- Idea Generator: Got a starting point? Need an idea flushed out? Chat can help you brainstorm FAST without bugging all your friends all the time.
