Emily Aborn Content Copywriting and Consulting Services

Authenticity in Business

HAS AUTHENTICITY LOST ITS MEANING?

A SHE BUILT THIS PODCAST EPISODE WITH MELISSA SNOW

Authenticity used to be my favorite word… 

I used to absolutely LOVE the word “authentic”. It meant something. Genuine and true blue.

I blame marketing but authenticity has lost a bit of its spark as it became a “strategy” and “tool” for business owners. 

In this episode, my guest, Melissa Snow and I get into the word Authenticity and unpack what it really means. We also couple it with another scary one  that goes hand-in-hand with being authentic, “networking”. Don’t let the internet buzz ruin these words for you! 

In this episode: 

  • We get into what it means to be authentic
  • What authenticity isn’t
  • How to learn more about the authentic, true blue YOU human inside
  • How to network like a human 
  • What it looks like to infuse intention into what you do and share

Melissa helps make the intangible tangible as she offers practical action steps, and of course a little soul-searching to get you started!

About Melissa Snow 

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides women with essential support and resources for business growth. Melissa’s mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics.  She lives in Colorado Springs with her husband, two dogs and three cats.  She loves iced coffee, true crime, Taylor Swift and buying books she’ll never read.

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About Me, Your Host – Emily Aborn Content Copywriter, Speaker, and Podcast Host

I’m Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I’ve had experience running brick-and-mortar as well as online businesses. I’ve worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
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