WHAT'S YOUR BUSINESS LEGACY?
When it comes to business and brand legacy…
The word “legacy” might have a couple of meanings for you.
It might mean the impact and difference you made in people’s lives.
It may be a little more tactile, and be a legacy of specific skills you want to be known for.
It may be what you want to be remembered for or the experience you provide people with.
How do YOU want to be remembered? How do you want people to experience YOUR business? What do you want your brand and business legacy to be?
In this episode, we’ll get into why trying to be ALL the things to all the people can lead you to miss the mark on what makes the MOST impact.
We’ll uncover how to start defining your brand’s unique imprint and living your distinct difference each and every day!
- The tangibles of your brand’s imprint
- The intangibles of the legacy you’re leaving
- Weaving in small actions every day that create the lasting impact you desire
- And more!
Is your business designed to grow the legacy you want?
Are you actively cultivating how you want to be remembered?
- Customer impact: How do you want your customers to feel, and how can you create a legacy that reflects their experiences with you? What in your customer process and interaction perpetuates this?
- Team and internal culture: Do you want to be known for treating your employees well? How do you provide them opportunities for growth? Are you actively building a strong, supportive work environment?
- Philanthropy/Community Involvement: Will you be remembered for giving back in a way that aligns with your values? Are you actually involved in those things? If not, perhaps it’s time to get started.
Creating a business identity and legacy requires consistency. Consistent action steps over time and lots of checking in to make sure you haven’t gone off track.
About Me (aka Let’s Connect)
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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I’m a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games.
Email: emily@emilyaborn.com
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