HOW TO ANTI-BRO YOUR MARKETING
Aggressive, manipulative, disingenuous marketing that prioritizes quick wins and profit over authentic connection and value is OUT.
Cozy, human-centered, ethical, kind marketing is IN!
In this episode, we break down the concept of “bro-marketing” as I help you steer clear of the obvious (and not so obvious) versions I see business owners tempted to try.
Scarcity tactics, pain points, one-size-fits-all solutions and formulas, clickbait, disguises, inflation, and endless pestering… we’ll get into it all!
In this episode:
- What is “bro marketing”?
- What are some examples of bro marketing/sheisty marketing?
- What to do instead of sleazy marketing tactics
- Invitation for your own marketing review
- And more!
Links Mentioned
TC Burr’s YET Podcast (Apple Link)
Let’s Connect!
I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I’m a dog mom to Sir Clyde and wife to Jason (my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK).
Email: emily@emilyaborn.com
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emily@emilyaborn.com
Emily Aborn is a Content Copywriter for women entrepreneurs, Podcast Host of Content with Character and She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 98 different industries in their marketing and loves helping businesses increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.