5 IDEAS TO HELP YOU TAKE ACTION
Collaboration is one of the best and most rewarding ways to build and grow your business.
It’s an out-of-the-box, not as-often-as-it-should-be talked about element of marketing which I want to give more attention and airtime!
In this episode, and the notes below, I share five reminders for confident collaborations and some actions to take right away!
I get into:
- The power of collaboration in your business
- The dark side of collaboration
- Ideas on what a collaboration can consist of
- 5 Reminders for confident collaborations
- Action steps to set your collaborations into motion right away!
- And more!
EXTENDED NOTES AND ADDITIONAL RESOURCES
COLLABORATION IS THE ACTION OF WORKING WITH SOMEONE TO PRODUCE OR CREATE "SOMETHING"
As I like to say, if Collaboration were a mathematic equation, it might look like this:
1 + 1 + maybe 1 or 2 more = something WAY bigger than 1!
It seems pretty broad, doesn’t it? That’s because it IS.
Collaboration could be working with just one other person, two other people, seventy other people…
You could be creating something new, something you’ve done before in a new way, something you’ve all done a million times in your sleep.
Collaboration is a conglomerate of all your ideas, skills, excitement, and superpowers coming together to CO-CREATE. And when that happens, whatever you’re creating… gets MORE momentum.
It goes further, faster, wider, and grows bigger than what you would’ve created on your own.
Magic of Collaborations pep talk over. Now onto the Dark Side…
They’re not always easier. Sometimes it’s easier to do it alone, or more “perfect“. When we do it alone, there’s less fear of miscommunication and no need for compromise and relying on others.
That said, even with the challenges of business collaborations, I think they’re well worth forging with the right people.
Collaborations bring in diverse perspectives, viewpoints, new areas of expertise. You expand your network, increase your credibility, build on relationships, increase your skills, and learn a TON! Collaborations can take you places you’ve never gone before (and perhaps couldn’t imagine!).
Tangible Examples of Business Collaborations:
- Podcast hosting/guesting/cohosting
- Events
- Meetups, focus groups, and recurring activities
- Collaborating with someone in your industry (like I do with website designers)
- Speaking for organizations/groups
- Guest blogging, collaborative social posts, sharing about another business owner in your podcast, etc.
5 Reminders of Business Collaborations:
- The WHO you collaborate with and WHY you’re collaborating is often more important than the WHAT you’re creating.
- You don’t ALWAYS need to say yes to potential collaborations.
- Have your own business’ back, and then… take your defensive armor off.
- Be realistic in what you commit to and take on in a collaboration. Don’t promise what you can’t deliver on.
- You’re allowed to start small and test it out!
Resources & Links Mentioned:
Join PodMatch with me! (please note: this is an affiliate link and I’m sharing PodMatch because I genuinely love it as a collaboration tool!)
Quote: “Love does not consist of gazing at each other, but in looking outward together in the same direction.” -Antoine de Saint Exupery
More episodes on collaboration:
She Built This podcast: Keys to Quality Collaborations: GOOD Collaborations with the RIGHT People!
She Built This podcast: When Collaborations Go Awry
Content with Character podcast: Speaking and Podcast Guesting for Increased Visibility
Content with Character podcast: The Four Agreements of Collaboration
Content with Character podcast: Get Picky About Your Collaborations in Business
Content with Character podcast: Client-Contractor Collaboration: The Ultimate Survival Guide
Connect with Me! I love hearing from you!
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde.
Email: emily@emilyaborn.com
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