Four Types of Content Strategy
In this episode, I share about four types of content strategy and how to choose which is right for you. You’ll have what you need to decide for yourself whether or not your need a content strategy as you learn what it can and can’t do for your content marketing.
We’ll discuss how to tie your own business goals for the month together with what your clients need and want.
I’ll break down these four potential content strategies and make them easy, plus show you the method to my madness in mapping it out on a monthly and weekly basis.
- What a content strategy is
- What a content strategy CAN do for your business
- What a content strategy CAN’T do for your business
- What a Brand Awareness strategy might look like
- What a Thought Leadership strategy might look like
- What a Lead Generation strategy might look like
- What a Customer Retention strategy might look like
- How to map out your month and week (simple cheat sheet below) with a super basic content strategy
- And more!
Example Content Marketing Strategy Download (don’t judge me, it’s just a Google Doc)
About the Podcast and Host, Emily Aborn:
The Content with Character podcast is focused on marketing, visibility, and content creation in a way that works for YOU! My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world.
I’m your host Emily Aborn and I’m a content copywriter which means I live my life to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration.
I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE.
Connect with Me Online:
She Built This podcast: emilyaborn.com/she-built-this-podcast/
If you loved this episode, I welcome you to share your thoughts and aha’s with me at email@example.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”.