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Content Writing Tips & Resources to Inspire YOUR Content Creation

One thing that unites every entrepreneur I know is the need to create content for their business. That leaves pretty much every business owner raising their hand to get MORE content creation and content writing tips they can use to maximize their impact. Even if you’re a DIY-er, you don’t have to do this content creation thing alone. I love sharing my wealth of resources as I learn more about what works and what doesn’t when it comes to our content. I implement, experiment, and make the mistakes for you then report back and share everything you need to put it into action for yourself! This blog is packed to the gills with tips on content writing and entrepreneurial resources to help you grow a one-of-a-kind business that gets talked about!

Looking for more support? Check out my content strategy sessions and a la carte offerings here!

Why Customer Experience Matters

February 22, 2023

It’s been said that we’re currently living in the “Experience Economy” which means that as business owners, we need to focus on providing memorable experiences to our customers and clients.

Read More

READER FAVORITES: FRESH CONTENT WRITING TIPS FOR YOUR BUSINESS

The Art of Repetition: Why Consistency is Important to Successful Content Marketing

A Content Bank for Every Occasion: How to create a content bank for your upcoming launch, workshop, or marketing campaign! 

Easier Content Creation for Every Enneagram Type

How to Create a Storybank for Your Business

Featured in Grammar Girl podcast host, Mignon Fogarty’s blog: 6 Steps to Get Your Guest’s to Promote Your Podcast

Emily Aborn, a Copywriter for Creative Women Entrepreneurs drinking coffee outside at a cafe and replying to emails on her laptop

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@emilyaborn
  • Yesterday, I checked out FlexABLE Assisted Stretching & Wellness @flexable_assisted_stretching in Concord, NH for their Open House! Got the BESTTTTT stretch from my friend, Karen Kenney @karenkenneylive who's one of their certified Stretch + Flexibility Coaches (amongst many other superpowers!!) Karen walks you through every step of the way to ensure you feel confident, safe, and knowledgeable about what's happening during your session. Their goal, as stated on their website, is to create a life-changing impact for people and it did NOTHING short of that for me! I walked away feeling amazing, having a minor epiphany about flexibility itself, learning about how the body works, and seeing what a great resource this place is! Highly recommend checking them out if you're local to Concord!
  • Before our Marketing Blueprint workshop at Hannah Grimes today @hannahgrimescenter and… AFTER the workshop 😂 Had so much fun with this engaged group today going through what’s worked, what hasn’t, how to navigate the many places to focus and play with your marketing, speaking the lingo of your clients, and more!! Can’t wait til’ the next one on October 18th 💃🏻
  • Collaborator Thursday!! 💃🏻💃🏻 This one is HOT off the presses, as Robyn @rdwdesignstudio, Jess @jmmartistdesigner and I celebrated our client Keady Phelan's @kdpcoaching_keadyphelan website launch YESTERDAY! 🔥 Keady came to us with clarity on who she works with and wanted to speak to on her website. She also refined her distinct offerings and services. But... her work with leaders has massive, life-changing potential and she wasn't quite sure how to put it into words and express it through visual branding... all, of course, without saying too much. Easy, right? 😂 We needed to bring the FEELING of the message and impact ALIVE. Working alongside the dream team to bring Keady's voice to life on her new website was an honor and joy! I feel grateful every single day that somehow, these 10 fingers + my client's messages = become transformation, impact, and more love and peace in the world! ❤️ Congratulations to Keady on the stunning new website!
  • Question for you! Weigh in because I'm CURIOUS what YOU think... This came up in my collaboration with @thelarryroberts and @_saralohse in our conversation on their Branded Podcast (see second slide and the 🔗 in my bio)!! 👇🏻 Do you believe you can teach someone to... - Be an artist? - Be creative? 👇🏻 ie. 👇🏻 - Write? Draw? Be Curious? Sculpt? Dance? Design? "Have an Eye"? Create? What do you think? Can you teach it? Or no? Thoughts and ideas!? Also in the episode: 💃🏻 10x more fun than 3 people should be allowed to have 💃🏻 Does making mistakes make you more likable? 💃🏻 How to infuse your brand with curiosity 💃🏻 Should you tell them everything you know? 🐕 Clyde's debut at the end in his efforts to protect our home from Amazon drivers AND MORE! Visit the link in my bio to listen to the episode and be sure to weigh in on below on whether or not you think writing/art/creativity can be taught!
  • Our adventures today took us over the mountain, through the woods, and landed us in the park in Peterborough where Jason and I first met (and fell head over heels) with this guy 9 years ago. ❤️ Just as dapper (and happier!) than ever!
Yesterday, I checked out FlexABLE Assisted Stretching & Wellness @flexable_assisted_stretching in Concord, NH for their Open House! Got the BESTTTTT stretch from my friend, Karen Kenney @karenkenneylive who's one of their certified Stretch + Flexibility Coaches (amongst many other superpowers!!) Karen walks you through every step of the way to ensure you feel confident, safe, and knowledgeable about what's happening during your session. Their goal, as stated on their website, is to create a life-changing impact for people and it did NOTHING short of that for me! I walked away feeling amazing, having a minor epiphany about flexibility itself, learning about how the body works, and seeing what a great resource this place is! Highly recommend checking them out if you're local to Concord!
Yesterday, I checked out FlexABLE Assisted Stretching & Wellness @flexable_assisted_stretching in Concord, NH for their Open House! Got the BESTTTTT stretch from my friend, Karen Kenney @karenkenneylive who's one of their certified Stretch + Flexibility Coaches (amongst many other superpowers!!) Karen walks you through every step of the way to ensure you feel confident, safe, and knowledgeable about what's happening during your session. Their goal, as stated on their website, is to create a life-changing impact for people and it did NOTHING short of that for me! I walked away feeling amazing, having a minor epiphany about flexibility itself, learning about how the body works, and seeing what a great resource this place is! Highly recommend checking them out if you're local to Concord!
@emilyaborn
@emilyaborn
•
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Yesterday, I checked out FlexABLE Assisted Stretching & Wellness @flexable_assisted_stretching in Concord, NH for their Open House! Got the BESTTTTT stretch from my friend, Karen Kenney @karenkenneylive who's one of their certified Stretch + Flexibility Coaches (amongst many other superpowers!!) Karen walks you through every step of the way to ensure you feel confident, safe, and knowledgeable about what's happening during your session. Their goal, as stated on their website, is to create a life-changing impact for people and it did NOTHING short of that for me! I walked away feeling amazing, having a minor epiphany about flexibility itself, learning about how the body works, and seeing what a great resource this place is! Highly recommend checking them out if you're local to Concord!
9 hours ago
View on Instagram |
1/5
Before our Marketing Blueprint workshop at Hannah Grimes today @hannahgrimescenter and… AFTER the workshop 😂 Had so much fun with this engaged group today going through what’s worked, what hasn’t, how to navigate the many places to focus and play with your marketing, speaking the lingo of your clients, and more!! Can’t wait til’ the next one on October 18th 💃🏻
Before our Marketing Blueprint workshop at Hannah Grimes today @hannahgrimescenter and… AFTER the workshop 😂 Had so much fun with this engaged group today going through what’s worked, what hasn’t, how to navigate the many places to focus and play with your marketing, speaking the lingo of your clients, and more!! Can’t wait til’ the next one on October 18th 💃🏻
@emilyaborn
@emilyaborn
•
Follow
Before our Marketing Blueprint workshop at Hannah Grimes today @hannahgrimescenter and… AFTER the workshop 😂 Had so much fun with this engaged group today going through what’s worked, what hasn’t, how to navigate the many places to focus and play with your marketing, speaking the lingo of your clients, and more!! Can’t wait til’ the next one on October 18th 💃🏻
2 days ago
View on Instagram |
2/5
Collaborator Thursday!! 💃🏻💃🏻 This one is HOT off the presses, as Robyn @rdwdesignstudio, Jess @jmmartistdesigner and I celebrated our client Keady Phelan's @kdpcoaching_keadyphelan website launch YESTERDAY! 🔥 Keady came to us with clarity on who she works with and wanted to speak to on her website. She also refined her distinct offerings and services. But... her work with leaders has massive, life-changing potential and she wasn't quite sure how to put it into words and express it through visual branding... all, of course, without saying too much. Easy, right? 😂 We needed to bring the FEELING of the message and impact ALIVE. Working alongside the dream team to bring Keady's voice to life on her new website was an honor and joy! I feel grateful every single day that somehow, these 10 fingers + my client's messages = become transformation, impact, and more love and peace in the world! ❤️ Congratulations to Keady on the stunning new website!
Collaborator Thursday!! 💃🏻💃🏻 This one is HOT off the presses, as Robyn @rdwdesignstudio, Jess @jmmartistdesigner and I celebrated our client Keady Phelan's @kdpcoaching_keadyphelan website launch YESTERDAY! 🔥 Keady came to us with clarity on who she works with and wanted to speak to on her website. She also refined her distinct offerings and services. But... her work with leaders has massive, life-changing potential and she wasn't quite sure how to put it into words and express it through visual branding... all, of course, without saying too much. Easy, right? 😂 We needed to bring the FEELING of the message and impact ALIVE. Working alongside the dream team to bring Keady's voice to life on her new website was an honor and joy! I feel grateful every single day that somehow, these 10 fingers + my client's messages = become transformation, impact, and more love and peace in the world! ❤️ Congratulations to Keady on the stunning new website!
Collaborator Thursday!! 💃🏻💃🏻 This one is HOT off the presses, as Robyn @rdwdesignstudio, Jess @jmmartistdesigner and I celebrated our client Keady Phelan's @kdpcoaching_keadyphelan website launch YESTERDAY! 🔥 Keady came to us with clarity on who she works with and wanted to speak to on her website. She also refined her distinct offerings and services. But... her work with leaders has massive, life-changing potential and she wasn't quite sure how to put it into words and express it through visual branding... all, of course, without saying too much. Easy, right? 😂 We needed to bring the FEELING of the message and impact ALIVE. Working alongside the dream team to bring Keady's voice to life on her new website was an honor and joy! I feel grateful every single day that somehow, these 10 fingers + my client's messages = become transformation, impact, and more love and peace in the world! ❤️ Congratulations to Keady on the stunning new website!
Collaborator Thursday!! 💃🏻💃🏻 This one is HOT off the presses, as Robyn @rdwdesignstudio, Jess @jmmartistdesigner and I celebrated our client Keady Phelan's @kdpcoaching_keadyphelan website launch YESTERDAY! 🔥 Keady came to us with clarity on who she works with and wanted to speak to on her website. She also refined her distinct offerings and services. But... her work with leaders has massive, life-changing potential and she wasn't quite sure how to put it into words and express it through visual branding... all, of course, without saying too much. Easy, right? 😂 We needed to bring the FEELING of the message and impact ALIVE. Working alongside the dream team to bring Keady's voice to life on her new website was an honor and joy! I feel grateful every single day that somehow, these 10 fingers + my client's messages = become transformation, impact, and more love and peace in the world! ❤️ Congratulations to Keady on the stunning new website!
@emilyaborn
@emilyaborn
•
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Collaborator Thursday!! 💃🏻💃🏻 This one is HOT off the presses, as Robyn @rdwdesignstudio, Jess @jmmartistdesigner and I celebrated our client Keady Phelan's @kdpcoaching_keadyphelan website launch YESTERDAY! 🔥 Keady came to us with clarity on who she works with and wanted to speak to on her website. She also refined her distinct offerings and services. But... her work with leaders has massive, life-changing potential and she wasn't quite sure how to put it into words and express it through visual branding... all, of course, without saying too much. Easy, right? 😂 We needed to bring the FEELING of the message and impact ALIVE. Working alongside the dream team to bring Keady's voice to life on her new website was an honor and joy! I feel grateful every single day that somehow, these 10 fingers + my client's messages = become transformation, impact, and more love and peace in the world! ❤️ Congratulations to Keady on the stunning new website!
4 days ago
View on Instagram |
3/5
Question for you! Weigh in because I'm CURIOUS what YOU think... This came up in my collaboration with @thelarryroberts and @_saralohse in our conversation on their Branded Podcast (see second slide and the 🔗 in my bio)!! 👇🏻 Do you believe you can teach someone to... - Be an artist? - Be creative? 👇🏻 ie. 👇🏻 - Write? Draw? Be Curious? Sculpt? Dance? Design? "Have an Eye"? Create? What do you think? Can you teach it? Or no? Thoughts and ideas!? Also in the episode: 💃🏻 10x more fun than 3 people should be allowed to have 💃🏻 Does making mistakes make you more likable? 💃🏻 How to infuse your brand with curiosity 💃🏻 Should you tell them everything you know? 🐕 Clyde's debut at the end in his efforts to protect our home from Amazon drivers AND MORE! Visit the link in my bio to listen to the episode and be sure to weigh in on below on whether or not you think writing/art/creativity can be taught!
Question for you! Weigh in because I'm CURIOUS what YOU think... This came up in my collaboration with @thelarryroberts and @_saralohse in our conversation on their Branded Podcast (see second slide and the 🔗 in my bio)!! 👇🏻 Do you believe you can teach someone to... - Be an artist? - Be creative? 👇🏻 ie. 👇🏻 - Write? Draw? Be Curious? Sculpt? Dance? Design? "Have an Eye"? Create? What do you think? Can you teach it? Or no? Thoughts and ideas!? Also in the episode: 💃🏻 10x more fun than 3 people should be allowed to have 💃🏻 Does making mistakes make you more likable? 💃🏻 How to infuse your brand with curiosity 💃🏻 Should you tell them everything you know? 🐕 Clyde's debut at the end in his efforts to protect our home from Amazon drivers AND MORE! Visit the link in my bio to listen to the episode and be sure to weigh in on below on whether or not you think writing/art/creativity can be taught!
@emilyaborn
@emilyaborn
•
Follow
Question for you! Weigh in because I'm CURIOUS what YOU think... This came up in my collaboration with @thelarryroberts and @_saralohse in our conversation on their Branded Podcast (see second slide and the 🔗 in my bio)!! 👇🏻 Do you believe you can teach someone to... - Be an artist? - Be creative? 👇🏻 ie. 👇🏻 - Write? Draw? Be Curious? Sculpt? Dance? Design? "Have an Eye"? Create? What do you think? Can you teach it? Or no? Thoughts and ideas!? Also in the episode: 💃🏻 10x more fun than 3 people should be allowed to have 💃🏻 Does making mistakes make you more likable? 💃🏻 How to infuse your brand with curiosity 💃🏻 Should you tell them everything you know? 🐕 Clyde's debut at the end in his efforts to protect our home from Amazon drivers AND MORE! Visit the link in my bio to listen to the episode and be sure to weigh in on below on whether or not you think writing/art/creativity can be taught!
4 days ago
View on Instagram |
4/5
Our adventures today took us over the mountain, through the woods, and landed us in the park in Peterborough where Jason and I first met (and fell head over heels) with this guy 9 years ago. ❤️ Just as dapper (and happier!) than ever!
Our adventures today took us over the mountain, through the woods, and landed us in the park in Peterborough where Jason and I first met (and fell head over heels) with this guy 9 years ago. ❤️ Just as dapper (and happier!) than ever!
Our adventures today took us over the mountain, through the woods, and landed us in the park in Peterborough where Jason and I first met (and fell head over heels) with this guy 9 years ago. ❤️ Just as dapper (and happier!) than ever!
@emilyaborn
@emilyaborn
•
Follow
Our adventures today took us over the mountain, through the woods, and landed us in the park in Peterborough where Jason and I first met (and fell head over heels) with this guy 9 years ago. ❤️ Just as dapper (and happier!) than ever!
5 days ago
View on Instagram |
5/5
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