Keys to Conversational Content

Is it so simple as writing like you talk?

Just write you like you talk… 

I’ve caught myself saying this to clients and colleagues time and time again, and it was only recently I realized that’s not the only way, and maybe not even the best way of bringing in a more conversational tone into your content. 

In this episode, I’ll share why being conversational matters in your content and copy, we’ll touch on that fine line between approachable and unprofessional, and how to REALLY get started in being more conversational yourself! 

Ever notice how some podcasts, blogs, emails, and posts are seemingly created JUST FOR YOU? Creating content in a conversational way helps us be more relatable and personal. It uses everyday language of our community to mirror how people actually speak. 

The advice “just write how you talk” though doesn’t exactly cut it when it comes to finding your own conversational tone and style. It’s not that simple and there are some do’s and don’ts. 

In this episode, I’ll share why being conversational matters in your content and copy, we’ll touch on that fine line between approachable and unprofessional, and how to REALLY get started in being more conversational yourself!  

  • What does it mean to be conversational?
  • 3 Myths on being conversational 
  • 10 Magical tips to finding your own conversational voice
  • And more! 

Resources & Links Mentioned:
My Brand Voice Solutions: Find Your Voice Podcaster BundlesBrand Messaging GuidesCopywriting ServicesStrategy Sessions 

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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I’m a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
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