Are Ghosts Really so Scary?
(Risky Business Podcast Series: Part 3) 👻
Research shows that up to 23% of people have been ghosted in the US.
Other terms closely related to this phenomenon include “breadcrumbing,” “benching,” “the slow fade”.
But these aren’t as spooky as straight-up ghosting in business. Why is the ghosting technique becoming more prevalent in the online business world with collaborators, connections, clients, and even contractors?
In this week’s episode, I wanted to take some time and first share some examples of where I see ghosting in business with connections, clients, and collaborators, then talk about WHY it might happen, and then talk about some ways to prevent it. And when not preventable, what to do about it.
We get into:
- Why there’s an increase in ghosting in business due to a rise in technology
- Who is guilty of ghosting in a business/professional setting
- Reasons collaborators, connections, and clients might ghost
- Ideas on how to prevent or lessen the prevalence of ghosting in business
- How ghosting in business has almost nothing to do with you, the ghostee
- What to do about it when it happens
- And more!
While you may be tempted to take it personally or write a story about why they ghosted, what it means about the person doing it, or what it means about you… the truth is, there are lots of reasons ghosting happens. The most likely explanation is almost never that the person on the other end is cruel or uncaring, it might actually be the complete opposite!
So, maybe we should just let sleeping ghosts lie…
Resources mentioned:
Desiree Stanley’s Pockets of Knowledge Podcast
Alesia Galati’s Listeners to Leads Podcast and Galati Media Website
Connect with Me:
I’m Emily Aborn, I’m a Content Copywriter, speaker, host of Content with Character, as well as the She Built This podcast. I’m a dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our happy little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it’s not snowing) doing crosswords, word games, and drinking coffee.
emily@emilyaborn.com
Emily Aborn is a Content Copywriter for women entrepreneurs, Podcast Host of Content with Character and She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 98 different industries in their marketing and loves helping businesses increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.