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That Smells Like a Story!

She Built This Interview with Helida Dodd

Founder and Owner of Marbella perfumes

A former Industrial Engineer, Helida Dodd began her career in logistics and supply chain management. Now she uses her engineering and chemistry background to create intricate perfumes.

After being tired of buying perfumes and never finishing a bottle, she decided to take matters into her own hands. She wanted to pick the highest quality ingredients she could find, preferably natural and organic with a big caveat “They HAD to be sustainable and NOT harm the environment.”

Today, Helida Dodd is the proud founder and owner of Marbella Perfumes, a perfume company with a story tell and that tells YOUR story! 

Helida shares in this episode some of her WHY in making perfume. She loves it because:

✓ It unleashes a sense of creativity and power every time she sits to mix scents.
✓ It transports her to places and memories that are dear.
✓ It feeds her love of traveling and exploring of new places.
✓ It empowers her to choose high quality ingredients that contribute to overall well being, help small communities, and nourish the senses.

This She Built This episode is taking us back to our roots!

It’s not a tips, how-to’s, action steps kind of episode, it’s the story. A story of where art meets science and the power of smell to transport us. It’s the story of an entrepreneur who built it and brought her dream to life. 

Today’s episode features Helida Dodd, owner of Marbella Perfumes, who loves bringing stories and scents together in a powerful way. 

We get into how she started, where the path in the road took her on a totally different journey, and some of the things she has to face and overcome as a product-based, artisan business owner.

Our conversation covers: 

  • How Helida went from engineering to perfume
  • Why smells are so important for connection 
  • Parallels between storytelling and scents
  • Advice for for artisans, makers, and product-based businesses to overcome common fears getting in the way of their success
  • And more! 
Books and Podcasts Mentioned in this Episode: 

> The Alice Network by Kate Quinn 

> The Ride of a Lifetime by Bob Iger

> Content with Character Podcast with Emily Aborn 

> The Perfume Making Podcast with Karen Gilbert

About Helida Dodd: 

Helida Dodd is a Perfumer for lovers of beautiful fragrances who can’t tolerate traditional perfumes.

She loves showing how perfume and smells are as a sensorial component to teach critical thinking, create new habits, and form cohesive teams.

Helida’s a former Industrial Engineer who spent many years in healthcare, logistics, and supply chain management. Today, she uses her engineering and chemistry background to create intricate perfumes and showcase the relationship between art and science. When she’s not concocting her exquisite formulas or speaking, you can find her spending time with her husband and two teenagers, volunteering with the Children’s Voice Choir, biking, doing yoga, or daydreaming about traveling.

Connect with Helida online:




About Emily Aborn Content Copywriter and She Built This Podcast Host: 

Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 100+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.





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