WHAT GETS IN THE WAY OF FINDING AND EXPRESSING YOUR BRAND VOICE?
“Find Your Voice”.
If only I had a dollar every time I hear the classic elusive and vague advice shared far and wide across the internet…
((don’t worry, I’d share a buck or two with you))
What does finding your voice even mean?
How do you find it?
Where on earth was it before you found it?
Is a brand’s voice the same as the business owner’s personality?
While the two go together like Peanut Butter & Jelly, they’re not entirely the same…
Brand Voice is the way you/your business communicate. It’s an art and a science, a careful blend of pacing, rhythm, flow, the words you choose, and the feelings or mood you conjure up. The result is a voice that’s distinctly YOU.
Your Brand Personality might share attributes of your voice, but it’s more of the human traits that make you and your business relatable, recognizable, and have depth and layers.
Personality is the WHO in your communication. Aka the pilot steering the plane.
Voice is the HOW in your communication. What kind of plane are we taking to get there? How many stops are we taking? How much fuel do we need? How many people can we fit in here?
In this episode, I show you the difference between personality and brand voice and give you some tangible examples so you can start defining, embracing, and expressing yours.
- 5 Reasons you may struggle to “find your voice”
- The difference between brand voice and personality
- What happens when brand voice and personality aren’t aligned
- Examples on common brand voices and how they differ
- Tips on embracing YOUR brand voice
- And more!
5 Things that hold small business owners back from finding (or expressing confidently) their voice:
- They’re relying too heavily on AI to create content for them… just. please. no. don’t
- They’re not clear on who they are or don’t know how they come across to others
- They adopt someone else’s voice or are simply doing what someone else told them they “should” be
- They’re worried people won’t like them if they’re too buttoned-up, quirky, silly, or intelligent
- And of course, there’s the general existential crisis of being human and wondering who you are 80% of the time.
I love this quote by @alyssanobrig
“You don’t need to find your voice. You have a voice. You just need to stop worrying about what other people think when you use it.”
Business owners often come to me telling me they need help with finding and expressing the voice of their brand. While I don’t “create” voices for people but I DO help bring them out and give them the confidence they need to share it far and wide.
Do you relate to any of these?
Do you feel you’ve found your voice?
Are you confident in expressing it fully?
Resources & Links Mentioned:
Your Brand Amplified Interview with Anika Jackson: Mastering Content Strategy with a balance of soil, water, sunshine, and wind
My Brand Voice Solutions: Find Your Voice Podcaster Bundles, Brand Messaging Guides, Copywriting Services, Strategy Sessions
About Me (aka Let’s Connect)
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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I’m a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games.
Email: emily@emilyaborn.com
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