Emily Aborn Content Copywriting and Consulting Services

Is Blogging Dead?

As a Content Copywriter who writes a WHOLE lot of blogs...

I often get asked by clients and fellow business owners questions like, 

“Is blogging still relevant?” 

“Isn’t blogging dead?” 

“Who should start a blog?” 

“How often should I blog?” 

“Why isn’t anyone reading my blog?” 

And of course, “What should I blog about?” 

Starting a blog is an exciting journey and can come with a lot of questions. It’s important to set up your blog in a way that helps to grow your business and expand your reach. 

In this episode of the She Built This podcast, my guests Amy Reinecke and Jennifer Draper of The Ultimate Blog Podcast and I answer your business blogging questions and help you get clarity around why to blog and what to blog about. 

We get into what types of individuals and businesses make a good fit to start a blog and how we can add more elements of curiosity to spark more interest in our blogging content. 

In this conversation, we get into whether or not blogging is dead and: 

  • How you just never know what magic will come from following your curiosity and courage

  • The answer to the infamous question, “Is blogging dead?”

  • Why blogging isn’t dead and it’s benefits for businesses

  • How often to consider posting a new blog  

  • How to create curiosity in writing blogs for your audience 

  • Key pieces of strategy that often get overlooked when it comes to blogging 

  • Amy and Jennifer’s predictions on how artificial intelligence and other technology might affect content creation

  • And more!

Key takeaways from this episode of She Built This:

Curiosity is a ripple effect. 

When it comes to the latest, greatest, flashiest new objects, sometimes we have to wait and see before taking action. 

Be willing to listen, lean in, and learn. Curiosity can help you to understand what’s going well and what’s not, and WHY so you can find solutions and make changes to increase your visibility and impact. 

You never know who you know, where you will discover your next opportunity, and what is on the other side of the ask. Use courage and curiosity together to open up worlds of possibility and growth. 

Want to hear Amy and Jennifer’s answer to the question, “Is Blogging Dead?” 

Make sure you tune into this episode to hear it and answers to all of your other burning questions about starting, maintaining, and growing a successful blog.

And if you need a jumpstart in your own blogging journey and don’t have time to write them – I’m your girl! I love taking the complicated task of writing strategic blogs off your plate entirely and infusing them with curiosity that keeps your audience members reading and coming back for more! Contact me HERE

About Amy Reinecke and Jennifer Draper, Spark Media Concepts and The Ultimate Blog Podcast

With over 14 years of combined blogging experience, Amy Reinecke and Jennifer Draper are passionate about helping women create the blogs they desire to build a business that allows them to live the life they desire.

They started Spark Media Concepts to help women use their stories, passion, expertise, and perspectives to share content that adds value to others via their blog.

Connect with Amy and Jennifer Online: 


Links Amy and Jennifer Mentioned in the Episode: 

Jansen’s Everyday Reading Blog

About the Host, Emily Aborn Content Writer, Podcaster, and Founder of She Built This 

Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host of Content with Character, Podcast Host of the TOP Women Entrepreneur podcast She Built This, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 92 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they’re going outta’ style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. 

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