Emily Aborn Content Copywriting and Consulting Services

Debunking myths of online business

Is your opinion REALLY that unpopular?

A She Built This podcast interview with Jessica Lackey 

Don’t worry, this episode of She Built This isn’t just an onslaught of “unpopular opinions”… 

We don’t kick it off by saying, “I don’t know who needs to hear this…” but we DO dive into the world of online business and unpack some of the myths, tricks, blanket advice, and generic business building tips you see flying around on the internet. 

I’m joined by special guest, Jessica Lackey, to debunk myths about online business and more. 

What’s inside the episode: 

  • Inbound vs. outbound
  • Marketing vs. relationship-building (how even THAT sounds sleazy!)
  • Scaling
  • The elusive, yet magical seven-figure mark of success
  • Is it a niche or is it a pattern?
  • Reels – are we doing this? Yay or nay?
  • Cultivating a playlist vs. pushing noise into the feed 
  • Finding communities that are a good fit 
  • And so much more! 
About Jessica Lackey 

Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture in an effort to create sustainable businesses with a human-centric approach. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.

Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.

Connect with Jessica:

Listeners can connect with Jessica, take her free Radical and Rooted Business Lifecycle Assessment, and learn about her services, including next steps by visiting HERE

Website: https://www.jessicalackey.com/

Instagram: https://www.instagram.com/jessicalackey_consulting/

LinkedIn: https://www.linkedin.com/in/jessica-lackey/

Twitter: https://twitter.com/jslackey

YouTube: https://www.youtube.com/@jessicalackey

About your host, Emily Aborn 

I’m Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I’ve had experience running brick-and-mortar as well as online businesses. I’ve worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
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