Emily Aborn Content Copywriting and Consulting Services

A Conversation with Laura Belgray

How Can We Gain Visibility Through the Copy and Content We Share?

Putting yourself out there through email, social media, and even our websites can feel scary sometimes! I know the feeling. You’re getting ready to hit “share” with that post or hit “Go Live” on Facebook and you’re starting to second guess yourself… 

Should I tell this story? 

Should I really be putting myself out there? 

Other people are more of an expert than I am… 

What if no one likes it? 

What if I make a mistake? 

When we commit to showing up and get visible, and creating content to do so, it’s not always that easy. It can feel like all eyeballs are on us and the fear of tripping, flailing, flopping, and making a mistake is real. 

I asked my guest, Laura Belgray of Talking Shrimp HER #1 antidote for the fear of showing up and she shared a powerful insight with me. She reminds us that it’s a gift to others when you show up and be visible.

“It’s a gift to other people when you show up as yourself and become visible.” – Laura Belgray

In this week’s interview, my guest, Laura Belgray of Talking Shrimp® and co-creator of The Copy Cure shares with us how to embrace the PERSON behind our personal brands and infuse more of who you are into your copy and content. 

In this episode on how to bring life to your copy with Laura Belgray, we get into:

  • Laura Belgray’s backstory and how she got started in being paid to be herself 

  • What’s the meaning behind the name Talking Shrimp? 

  • Why every personal brand needs personality

  • Laura’s biggest pet peeve when it comes to online marketing and business

  • Reasons your copy and content might not be landing with your audience, and how to remedy it 

  • How to mine your life for stories and use them in your business

  • Laura’s top tip to overcoming a fear of visibility 

  • One action step you can take today to improve your copy and content across every platform 

  • And more! 

About Laura Belgray

Laura Belgray, founder of Talking Shrimp® and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen firsthand that putting “you” into your copy and all through your business is pure magic for getting people to love you up, share your ideas, and happily click your Buy button.

In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV — and don’t skip the commercials — you’ve probably seen her words on air.

Links Mentioned: 

5 Secrets to Non-Sucky Copy 

33 Non-Sucky Subject Lines 

Connect with Laura Belgray Online: 




About the Host, Emily Aborn Content Writer, Podcaster, and Founder of She Built This 

Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host of Content with Character, Podcast Host of the TOP Women Entrepreneur podcast She Built This, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 92 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they’re going outta’ style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. 

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