Emily Aborn Content Copywriting and Consulting Services

Chase Your Goosebumps

The Life Brief, with Bonnie Wan

This past year, life’s felt a little more cluttered and confusing to me than usual. 

As I was starting to do some of my end-of-year reflections and planning forward, I asked myself some of my usual questions:

“What do I want in the coming year? What do I want to create? What do I want in my LIFE?”  

And a lot of my answers weren’t really satisfying or deeply fulfilling. They were based largely on what I wanted to do and accomplish, and didn’t really get into who I wanted to be.

Looking for more depth and clarity in what was REALLY burning inside me to create, I discovered Bonnie Wan (today’s guest), author of The Life Brief: A Playbook for No-Regrets Living.

Today’s episode is my conversation with Bonnie as she shares her own story and gets into what a life brief is and what it can do in your life. 

It’s surprisingly simple and yet, lends itself to endless possibilities. 

In our interview, Bonnie Wan shares: 

  • Her personal story and breaking point: what inspired her in this work of helping people with their Life Briefs and writing her book.
  • What is a life brief and who should try writing one? 
  • The power of a daily brain dump 
  • What to do if you’re keeping yourself stuck by playing small 
  • How to bring to light the places you’re hiding 
  • “Chase your goosebumps!”
  • “Actions are a byproduct of clarity” 
  • And so much more! 
Quote by Roger Housden (paraphrased) “Writing is like rearranging the furniture of your mind.”
Connect with Bonnie Wan: 

BONNIE WAN is an author and speaker, as well as partner and head of brand strategy at the world-renowned advertising agency, Goodby Silverstein & Partners. As creator of The Life Brief, Bonnie helps people live with greater clarity, creativity, and courage by teaching them how to write creative briefs for their lives. The Life Brief has evolved from a SHORT FORM BIOGRAPHY agency talk into a workbook, workshops, and speaking appearances at Gwyneth Paltrow’s Goop, Jane Goodall’s Activating Hope Summit, the 3% Conference, SXSW, Accenture, Apple, Google, Change.org, and more.



Pre-Order the Book: The Life Brief: A Playbook for No-Regrets Living is a hands-on guide for boldly living with intention and imagination, from the inside out. It’s available now from Simon Element, Simon & Schuster’s division dedicated to personal transformation.

About the Host, Emily Aborn Content Copywriter 

Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.





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