Steer clear of marketing tricks and treat them instead!
There are lots of “marketing tricks” and tips out there to lure people in and get them to BUY!
My M.O. is to steer clear of all the trickery out there and focus on making your marketing more of a TREAT instead.
In this episode, we’re going to get into three ways to do just that!
For this month of October 2023 – in the spirit of Halloween, we’ve been getting into some of the darker sides of marketing and business with some of those not entirely FUN things that happen to us as entrepreneurs.
- What to do When Things Fail (Part 1)
- What to do When Your Business is Slow (Part 2)
- Are Ghosts Really so Scary? (Part 3)
Today, we’re getting into how to make your content more of a TREAT and avoid the marketing tricks with three ideas to help you:
Be more YOU wherever you’re showing up in your content.
Be kind.
Be intentional.
Resources Mentioned:
My personal Facebook page if you want to see the SCARIEST things people see online and in social media
Jessica Osborn’s Podcast Episode of “She’s the Business” with Lisa Twohig: How to Cut Through the Crowd by Having Fun in Your Content
My lame ass attempt at following an Instagram trend (thank you to my one commenter!)
Karen Kenney’s “Giving Credit Matters” podcast episode
She Built This podcast episode with Alice Karolina “How We Sell Matters” – Ethical Marketing
Special Thanks:
Kristy and Vicki for sharing the podcast! The Muscle Relaxer for your kind review and positive words!
About Me (Let’s Connect!):
I’m Emily Aborn, I’m a Content Copywriter, speaker, host of Content with Character, as well as the She Built This podcast. I’m a dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Don’t worry, mom (you’re my favorite too!) Our happy little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it’s not snowing) doing crosswords, word games, and drinking coffee.
Email: emily@emilyaborn.com
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emily@emilyaborn.com
Emily Aborn is a Content Copywriter for women entrepreneurs, Podcast Host of Content with Character and She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 98 different industries in their marketing and loves helping businesses increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.