Emily Aborn Content Copywriting and Consulting Services

Relationship Selling with Nikki Rausch

Your job when relationship selling isn’t to convince people to buy from you, it’s to determine whether or not your solution can help make their lives better.

Join me in this She Built This conversation with Nikki Rausch, The Sales Maven as she guides us through relationship selling, which puts the person first and foremost as priority -over you closing the sale! 

We talk about relationship selling and dive into: 

  • How not everyone should buy from you and why to let go of the “shotgun” approach to selling

  • How relationship selling is doing a service to others and will help them grow even more! 

  • How to consider pricing yourself, or that course you’re considering launching by rethinking the value of what you’re offering

  • What buying signals are and how to act on them through relationship selling

  • Why the silence and pause is so important in the sales conversation 

  • And the most impactful shift you can make starting TODAY to increase your success and conversions

“Sales is a collaborative experience. It’s something you do with people, not to people.” – Nikki Rausch, The Sales Maven

Links Mentioned: 

Episode 148 – How to Grow Your Business Faster with a CEO Day 

Nikki Rausch’s FREE E-Book: Closing the Sale

The Sales Maven Podcast with Nikki Rausch

About Nikki Rausch, CEO of Sales Maven: 

CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”.

With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically.

Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.

Connect with Nikki Rausch, the Sales Maven: 





Free Ebook, Closing the Sale

About the Host, Emily Aborn Content Writer, Podcaster, and Founder of She Built This 

Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host of Content with Character, Podcast Host of the TOP Women Entrepreneur podcast She Built This, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 92 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they’re going outta’ style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. 

Connect with Emily on her website 

Connect with Emily on Instagram 

Connect with Emily on LinkedIn