What are they feeling?
What is it?Β
How do I fix it?Β
Can YOU help me fix it?Β
Those are three very different questions that people ask at different places in their journey. And by people, I mean YOUR people. Depending on what their level of awareness is, your clients are asking these three different questions and you canβt just answer them all or speak to them all at once.Β
In todayβs Content with Character episode, weβre going to talk about the difference between pain, problem, and solution awareness and how it can help you consider your marketing so you can connect and love them no matter where they are now!Β
In todayβs episode, weβre going to talk about the difference between pain, problem, and solution awareness and how it can help you consider your marketing so you can connect and love them no matter where they are now!Β
I get into:Β
- The difference between pain, problem, and solution awareness
- What your clients are feeling depends on where they are in their journeyΒ
- How to speak to your clients at different levels of awarenessΒ
- Considering where your most recent clients came fromΒ
- Speaking to just one person at a timeΒ
- And more!Β
Links and Resources Mentioned:Β
This month’s Content with Character Episodes) The Four Agreements of Collaboration,Β Getting Picky About Your Collaborations in BusinessΒ
ππ» EXTENSIVE SHOW NOTES IN BLOG FORMΒ
Connect with ME! Your loyal host, Emily Aborn
Iβm Emily Aborn, Iβm a Content Copywriter, Speaker, and host of Content with Character, as well as the She Built This podcast. I’m a dog mom to Sir Clyde and wife to Jason, my favorite person in the whole world. Our little family lives in the backwoods of New Hampshire where we spend time hiking,Β reading, and playing Crib Wars (an intense version of Cribbage).Β
Email: emily@emilyaborn.com
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emily@emilyaborn.com
Emily Aborn is a Content Copywriter for women entrepreneurs, Podcast Host of Content with Character and She Built This. Sheβs been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. Sheβs worked with over 98 different industries in their marketing and loves helping businesses increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.