Mailing it in? Phoning it in? Whatever you call it in your business, here’s how to get back on track!
The phrases “mailing it in” or “phoning it in” have been used interchangeably and were first used to describe someone who didn’t show up to work and instead mailed or phoned it in from afar.
Nowadays a lot of us work virtually or remotely and may not have the need to be physically present, but where it gets sticky is when we get detached, lack care, find ourselves going through the motions, and doing the bare minimum.
Checking boxes without enthusiasm or excitement.
In this episode:
- What phoning it in is and isn’t
- Where we might be tempted to show up lackluster
- Why we sometimes mail it in
- How to bounce back and reinvigorate your approach
- And more!
Links & Resources Mentioned:
✔️ My Strategy Sessions
✔️ Jenny Belanger’s Website Design Made Simple Podcast
Reflection Questions:
- Have I been mailing it in? If so, in what areas? How has it manifested?
- How do I feel about my current level of engagement with my business? Am I proud of what I’m putting out there? Am I being authentic in how I’m showing up?
- When was the last time I felt truly connected to my work? What contributed to that feeling?
- What’s one area of my business that needs more attention and care?
- Do I feel like I’m achieving my potential? Feeling fulfilled? If not, what’s next or what can I dream possible for what’s next?

Let’s connect via your communication method of choice:
Hi! I’m Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I’ve worked with 100+ industries and 1,000’s of individuals and can’t WAIT to connect with you.
Fun facts: I live in NH where the grass really is greener. I can type 86 words a minute. My favorite trio is me, my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking.
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emily@emilyaborn.com
Emily Aborn is a Content Copywriter for women entrepreneurs, Podcast Host of Content with Character and She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 98 different industries in their marketing and loves helping businesses increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.