Emily Aborn Content Copywriting and Consulting Services

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Four Content Structures to Give a Whirl!

Did you know that every Content with Character episode has a similar structure? 

I move through each episode as follows: Intro music, a little sample at the beginning,  a setup and preview of the concept we’ll be getting into, the actual content itself, a brief summary, a preview of next week’s episode, and the outro. 

Easy peezy for me when I’m building out the outline of my episodes, and smooth listening for YOU the listener! 

In this episode, I’m share: 

  • Why you might want to implement content structures in the first place
  • Four content structures to consider giving a try
  • The pros and cons of each of the content structures I share
  • Examples of these content structures in action 
  • And how to apply content structures for yourself! 
Resources and Complementary Episodes Mentioned:


“Avoiding Distractions in Your Content (ideas to keep them engaged)” Episode


“Pain, Problem, Solution: What are they feeling?” Episode


“Should My Podcast Have Seasons or Be Ongoing” Alesia Galati’s Successful Podcasting Unlocked Episode ((an example of compare, contrast, opinion/solution content structure)


Pitcher Mountain Painting’s Instagram Post ((an example of the situation, need, action, result content structure))

👉🏻 EXTENDED SHOW NOTES ((blog format))

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Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde.

Email: emily@emilyaborn.com
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