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Content with Character

How to Pitch Like a Human

July 4, 2023

Three tips for podcast guesting and speaking

I often hear business owners who have the desire to get more visibility through podcast guesting and speaking. 

Podcasting guesting and speaking opportunities tend to not just happen magically or overnight and at first, it can feel overwhelming.

There’s a lot to consider, but it’s well worth seeing if it’s a good next step for YOU to increase your visibility.  

This episode will show you the benefits of podcast guesting and being a guest speaker and make this whole podcast pitching thing more actionable, and human.

You’ll walk away with some key things to remember when reaching out to potential collaborators. 

In the episode: 

  • How podcast guesting and speaking can help you as a business owner to increase your visibility and refine your message
  • How being on someone’s podcast or on their stage should NOT just be another appointment in your calendar 
  • Three DO’s when pitching to podcasters and for speaking opportunities
  • Don’ts you may want to avoid when pitching yourself 
  • And an encouragement not to give up even if you get a “no”! 

Resources Mentioned:

Mignon Fogarty’s Blog: Six Steps to Get Your Guest to Promote Your Podcast 

My Blog: How to Be a Guest on More Podcasts

She Built This Episode with Alesia Galati and Lisa Zawrotny on Guesting and Hosting

She Built This Episode with Angie Trueblood of the Go Pitch Yourself Podcast

The Podcast Guest Collaboration Group on Facebook – make connections and pitch yourself!

The Marketing Momentum Lab -starts Fall 2023! marketingmomentumlab.com

DOWNLOAD: Emily’s FREE, No Optin Guide to Better Guesting and Pitching

listen here!
About the Host, Emily Aborn Content Copywriter, Speaker, Podcaster

I live to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. 

I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. If you want to always be sure you’re the FIRST to know about upcoming happenings, join my email list HERE.

Connect with Me Online:
Website: www.emilyaborn.com
Email: emily@emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
She Built This podcast: emilyaborn.com/she-built-this-podcast/

Emily Aborn is a Content Copywriter for women entrepreneurs, Podcast Host of Content with Character and She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 98 different industries in their marketing and loves helping businesses increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.

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  • Yesterday, I checked out FlexABLE Assisted Stretching & Wellness @flexable_assisted_stretching in Concord, NH for their Open House! Got the BESTTTTT stretch from my friend, Karen Kenney @karenkenneylive who's one of their certified Stretch + Flexibility Coaches (amongst many other superpowers!!) Karen walks you through every step of the way to ensure you feel confident, safe, and knowledgeable about what's happening during your session. Their goal, as stated on their website, is to create a life-changing impact for people and it did NOTHING short of that for me! I walked away feeling amazing, having a minor epiphany about flexibility itself, learning about how the body works, and seeing what a great resource this place is! Highly recommend checking them out if you're local to Concord!
  • Before our Marketing Blueprint workshop at Hannah Grimes today @hannahgrimescenter and… AFTER the workshop 😂 Had so much fun with this engaged group today going through what’s worked, what hasn’t, how to navigate the many places to focus and play with your marketing, speaking the lingo of your clients, and more!! Can’t wait til’ the next one on October 18th 💃🏻
  • Collaborator Thursday!! 💃🏻💃🏻 This one is HOT off the presses, as Robyn @rdwdesignstudio, Jess @jmmartistdesigner and I celebrated our client Keady Phelan's @kdpcoaching_keadyphelan website launch YESTERDAY! 🔥 Keady came to us with clarity on who she works with and wanted to speak to on her website. She also refined her distinct offerings and services. But... her work with leaders has massive, life-changing potential and she wasn't quite sure how to put it into words and express it through visual branding... all, of course, without saying too much. Easy, right? 😂 We needed to bring the FEELING of the message and impact ALIVE. Working alongside the dream team to bring Keady's voice to life on her new website was an honor and joy! I feel grateful every single day that somehow, these 10 fingers + my client's messages = become transformation, impact, and more love and peace in the world! ❤️ Congratulations to Keady on the stunning new website!
  • Question for you! Weigh in because I'm CURIOUS what YOU think... This came up in my collaboration with @thelarryroberts and @_saralohse in our conversation on their Branded Podcast (see second slide and the 🔗 in my bio)!! 👇🏻 Do you believe you can teach someone to... - Be an artist? - Be creative? 👇🏻 ie. 👇🏻 - Write? Draw? Be Curious? Sculpt? Dance? Design? "Have an Eye"? Create? What do you think? Can you teach it? Or no? Thoughts and ideas!? Also in the episode: 💃🏻 10x more fun than 3 people should be allowed to have 💃🏻 Does making mistakes make you more likable? 💃🏻 How to infuse your brand with curiosity 💃🏻 Should you tell them everything you know? 🐕 Clyde's debut at the end in his efforts to protect our home from Amazon drivers AND MORE! Visit the link in my bio to listen to the episode and be sure to weigh in on below on whether or not you think writing/art/creativity can be taught!
  • Our adventures today took us over the mountain, through the woods, and landed us in the park in Peterborough where Jason and I first met (and fell head over heels) with this guy 9 years ago. ❤️ Just as dapper (and happier!) than ever!
Yesterday, I checked out FlexABLE Assisted Stretching & Wellness @flexable_assisted_stretching in Concord, NH for their Open House! Got the BESTTTTT stretch from my friend, Karen Kenney @karenkenneylive who's one of their certified Stretch + Flexibility Coaches (amongst many other superpowers!!) Karen walks you through every step of the way to ensure you feel confident, safe, and knowledgeable about what's happening during your session. Their goal, as stated on their website, is to create a life-changing impact for people and it did NOTHING short of that for me! I walked away feeling amazing, having a minor epiphany about flexibility itself, learning about how the body works, and seeing what a great resource this place is! Highly recommend checking them out if you're local to Concord!
Yesterday, I checked out FlexABLE Assisted Stretching & Wellness @flexable_assisted_stretching in Concord, NH for their Open House! Got the BESTTTTT stretch from my friend, Karen Kenney @karenkenneylive who's one of their certified Stretch + Flexibility Coaches (amongst many other superpowers!!) Karen walks you through every step of the way to ensure you feel confident, safe, and knowledgeable about what's happening during your session. Their goal, as stated on their website, is to create a life-changing impact for people and it did NOTHING short of that for me! I walked away feeling amazing, having a minor epiphany about flexibility itself, learning about how the body works, and seeing what a great resource this place is! Highly recommend checking them out if you're local to Concord!
@emilyaborn
@emilyaborn
•
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Yesterday, I checked out FlexABLE Assisted Stretching & Wellness @flexable_assisted_stretching in Concord, NH for their Open House! Got the BESTTTTT stretch from my friend, Karen Kenney @karenkenneylive who's one of their certified Stretch + Flexibility Coaches (amongst many other superpowers!!) Karen walks you through every step of the way to ensure you feel confident, safe, and knowledgeable about what's happening during your session. Their goal, as stated on their website, is to create a life-changing impact for people and it did NOTHING short of that for me! I walked away feeling amazing, having a minor epiphany about flexibility itself, learning about how the body works, and seeing what a great resource this place is! Highly recommend checking them out if you're local to Concord!
7 hours ago
View on Instagram |
1/5
Before our Marketing Blueprint workshop at Hannah Grimes today @hannahgrimescenter and… AFTER the workshop 😂 Had so much fun with this engaged group today going through what’s worked, what hasn’t, how to navigate the many places to focus and play with your marketing, speaking the lingo of your clients, and more!! Can’t wait til’ the next one on October 18th 💃🏻
Before our Marketing Blueprint workshop at Hannah Grimes today @hannahgrimescenter and… AFTER the workshop 😂 Had so much fun with this engaged group today going through what’s worked, what hasn’t, how to navigate the many places to focus and play with your marketing, speaking the lingo of your clients, and more!! Can’t wait til’ the next one on October 18th 💃🏻
@emilyaborn
@emilyaborn
•
Follow
Before our Marketing Blueprint workshop at Hannah Grimes today @hannahgrimescenter and… AFTER the workshop 😂 Had so much fun with this engaged group today going through what’s worked, what hasn’t, how to navigate the many places to focus and play with your marketing, speaking the lingo of your clients, and more!! Can’t wait til’ the next one on October 18th 💃🏻
2 days ago
View on Instagram |
2/5
Collaborator Thursday!! 💃🏻💃🏻 This one is HOT off the presses, as Robyn @rdwdesignstudio, Jess @jmmartistdesigner and I celebrated our client Keady Phelan's @kdpcoaching_keadyphelan website launch YESTERDAY! 🔥 Keady came to us with clarity on who she works with and wanted to speak to on her website. She also refined her distinct offerings and services. But... her work with leaders has massive, life-changing potential and she wasn't quite sure how to put it into words and express it through visual branding... all, of course, without saying too much. Easy, right? 😂 We needed to bring the FEELING of the message and impact ALIVE. Working alongside the dream team to bring Keady's voice to life on her new website was an honor and joy! I feel grateful every single day that somehow, these 10 fingers + my client's messages = become transformation, impact, and more love and peace in the world! ❤️ Congratulations to Keady on the stunning new website!
Collaborator Thursday!! 💃🏻💃🏻 This one is HOT off the presses, as Robyn @rdwdesignstudio, Jess @jmmartistdesigner and I celebrated our client Keady Phelan's @kdpcoaching_keadyphelan website launch YESTERDAY! 🔥 Keady came to us with clarity on who she works with and wanted to speak to on her website. She also refined her distinct offerings and services. But... her work with leaders has massive, life-changing potential and she wasn't quite sure how to put it into words and express it through visual branding... all, of course, without saying too much. Easy, right? 😂 We needed to bring the FEELING of the message and impact ALIVE. Working alongside the dream team to bring Keady's voice to life on her new website was an honor and joy! I feel grateful every single day that somehow, these 10 fingers + my client's messages = become transformation, impact, and more love and peace in the world! ❤️ Congratulations to Keady on the stunning new website!
Collaborator Thursday!! 💃🏻💃🏻 This one is HOT off the presses, as Robyn @rdwdesignstudio, Jess @jmmartistdesigner and I celebrated our client Keady Phelan's @kdpcoaching_keadyphelan website launch YESTERDAY! 🔥 Keady came to us with clarity on who she works with and wanted to speak to on her website. She also refined her distinct offerings and services. But... her work with leaders has massive, life-changing potential and she wasn't quite sure how to put it into words and express it through visual branding... all, of course, without saying too much. Easy, right? 😂 We needed to bring the FEELING of the message and impact ALIVE. Working alongside the dream team to bring Keady's voice to life on her new website was an honor and joy! I feel grateful every single day that somehow, these 10 fingers + my client's messages = become transformation, impact, and more love and peace in the world! ❤️ Congratulations to Keady on the stunning new website!
Collaborator Thursday!! 💃🏻💃🏻 This one is HOT off the presses, as Robyn @rdwdesignstudio, Jess @jmmartistdesigner and I celebrated our client Keady Phelan's @kdpcoaching_keadyphelan website launch YESTERDAY! 🔥 Keady came to us with clarity on who she works with and wanted to speak to on her website. She also refined her distinct offerings and services. But... her work with leaders has massive, life-changing potential and she wasn't quite sure how to put it into words and express it through visual branding... all, of course, without saying too much. Easy, right? 😂 We needed to bring the FEELING of the message and impact ALIVE. Working alongside the dream team to bring Keady's voice to life on her new website was an honor and joy! I feel grateful every single day that somehow, these 10 fingers + my client's messages = become transformation, impact, and more love and peace in the world! ❤️ Congratulations to Keady on the stunning new website!
@emilyaborn
@emilyaborn
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Collaborator Thursday!! 💃🏻💃🏻 This one is HOT off the presses, as Robyn @rdwdesignstudio, Jess @jmmartistdesigner and I celebrated our client Keady Phelan's @kdpcoaching_keadyphelan website launch YESTERDAY! 🔥 Keady came to us with clarity on who she works with and wanted to speak to on her website. She also refined her distinct offerings and services. But... her work with leaders has massive, life-changing potential and she wasn't quite sure how to put it into words and express it through visual branding... all, of course, without saying too much. Easy, right? 😂 We needed to bring the FEELING of the message and impact ALIVE. Working alongside the dream team to bring Keady's voice to life on her new website was an honor and joy! I feel grateful every single day that somehow, these 10 fingers + my client's messages = become transformation, impact, and more love and peace in the world! ❤️ Congratulations to Keady on the stunning new website!
4 days ago
View on Instagram |
3/5
Question for you! Weigh in because I'm CURIOUS what YOU think... This came up in my collaboration with @thelarryroberts and @_saralohse in our conversation on their Branded Podcast (see second slide and the 🔗 in my bio)!! 👇🏻 Do you believe you can teach someone to... - Be an artist? - Be creative? 👇🏻 ie. 👇🏻 - Write? Draw? Be Curious? Sculpt? Dance? Design? "Have an Eye"? Create? What do you think? Can you teach it? Or no? Thoughts and ideas!? Also in the episode: 💃🏻 10x more fun than 3 people should be allowed to have 💃🏻 Does making mistakes make you more likable? 💃🏻 How to infuse your brand with curiosity 💃🏻 Should you tell them everything you know? 🐕 Clyde's debut at the end in his efforts to protect our home from Amazon drivers AND MORE! Visit the link in my bio to listen to the episode and be sure to weigh in on below on whether or not you think writing/art/creativity can be taught!
Question for you! Weigh in because I'm CURIOUS what YOU think... This came up in my collaboration with @thelarryroberts and @_saralohse in our conversation on their Branded Podcast (see second slide and the 🔗 in my bio)!! 👇🏻 Do you believe you can teach someone to... - Be an artist? - Be creative? 👇🏻 ie. 👇🏻 - Write? Draw? Be Curious? Sculpt? Dance? Design? "Have an Eye"? Create? What do you think? Can you teach it? Or no? Thoughts and ideas!? Also in the episode: 💃🏻 10x more fun than 3 people should be allowed to have 💃🏻 Does making mistakes make you more likable? 💃🏻 How to infuse your brand with curiosity 💃🏻 Should you tell them everything you know? 🐕 Clyde's debut at the end in his efforts to protect our home from Amazon drivers AND MORE! Visit the link in my bio to listen to the episode and be sure to weigh in on below on whether or not you think writing/art/creativity can be taught!
@emilyaborn
@emilyaborn
•
Follow
Question for you! Weigh in because I'm CURIOUS what YOU think... This came up in my collaboration with @thelarryroberts and @_saralohse in our conversation on their Branded Podcast (see second slide and the 🔗 in my bio)!! 👇🏻 Do you believe you can teach someone to... - Be an artist? - Be creative? 👇🏻 ie. 👇🏻 - Write? Draw? Be Curious? Sculpt? Dance? Design? "Have an Eye"? Create? What do you think? Can you teach it? Or no? Thoughts and ideas!? Also in the episode: 💃🏻 10x more fun than 3 people should be allowed to have 💃🏻 Does making mistakes make you more likable? 💃🏻 How to infuse your brand with curiosity 💃🏻 Should you tell them everything you know? 🐕 Clyde's debut at the end in his efforts to protect our home from Amazon drivers AND MORE! Visit the link in my bio to listen to the episode and be sure to weigh in on below on whether or not you think writing/art/creativity can be taught!
4 days ago
View on Instagram |
4/5
Our adventures today took us over the mountain, through the woods, and landed us in the park in Peterborough where Jason and I first met (and fell head over heels) with this guy 9 years ago. ❤️ Just as dapper (and happier!) than ever!
Our adventures today took us over the mountain, through the woods, and landed us in the park in Peterborough where Jason and I first met (and fell head over heels) with this guy 9 years ago. ❤️ Just as dapper (and happier!) than ever!
Our adventures today took us over the mountain, through the woods, and landed us in the park in Peterborough where Jason and I first met (and fell head over heels) with this guy 9 years ago. ❤️ Just as dapper (and happier!) than ever!
@emilyaborn
@emilyaborn
•
Follow
Our adventures today took us over the mountain, through the woods, and landed us in the park in Peterborough where Jason and I first met (and fell head over heels) with this guy 9 years ago. ❤️ Just as dapper (and happier!) than ever!
5 days ago
View on Instagram |
5/5
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