Emily Aborn Content Copywriting and Consulting Services

Four Stories to Share in Your Content

Authentic stories to tell about your business

Are you one of those people who can turn a simple question of how you slept last night into a full-blown story? Or perhaps you wish you possessed the storytelling skill, but you could use a little nudge and some inspiration. You need a little help seeking out stories to share in your business. 

No matter which camp you fall into, or if you’re hanging out somewhere in between, this episode is for you! We’re going to keep the storytelling vibes going from last week’s episode as we focus on four types of stories to tell in our businesses, why stories matter so much, and how to get started!

Stories are everywhere, and unfolding in nearly every moment, we just have to have our ears and eyes attuned to seeing them.

In this episode, we get into four stories to share in your content: 
  • Why telling your authentic stories matters
  • The Purpose/Origin Story: what, why, how
  • Behind-the-Scenes Stories: what, why, how
  • Customer Stories: what, why, how
  • Brand Evolution Stories: what, why, how
  • And more! 
Resources and Links Mentioned:

👉🏻 EXTENDED SHOW NOTES (blog format)
Fluke book by Brian Klaas
Stories that Stick book by Kindra Hall

“Our brains are so attuned to narrative that we will connect the dots into a story even when the dots aren’t connected. This is called narrative bias. When we’re given a snippet of incomplete information, the pattern-processing networks within our skulls fill in the gaps.” – Brian Klaas, author of Fluke 

“The storytelling mind is allergic to uncertainty, randomness, and coincidence, it’s addicted to meaning.” – Jonathan Gottschall, author of The Storytelling Animal 

“Storytelling is not just a nice addition to your marketing strategy; it is the heart, soul, and the very essence of it.” – Kindra Hall, author of Stories that Stick 

Christina Granahan’s Instagram post example (the hairdresser story) 

Listeners to Leads Podcast Episode with Alesia Galati and Karen Kenney

Connect with Me!

Need help unleashing YOUR stories?!? Book a Content Catalyst Strategy Session with Me! I’d love to help you find yours and bring them to life!

Who Am I?
I’m a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I’ve had experience running brick-and-mortar as well as online businesses. I’ve worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
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