HOW TO HELP SMALL BUSINESSES GROW IN 3 MINUTES OR LESS
Small businesses are the backbone of our local communities.
Now more than ever, we need to support small businesses and lift one another up. This episode is a reminder of three simple ways to spread the love, pay it forward, and help out the other small business owners walking alongside us.
The best part? You don’t need to spend a dime, take a ton of time, or break a sweat. It’s easy as 1, 2, 3: Share, Engage, Shoutout.
In this episode:
- 3 Easy yet powerful actions that will lift up other businesses, generate visibility, and grow your relationships
- Why sharing is caring
- How to engage and comment in a meaningful way
- Where and how to shoutout a small business owner
- And more!
3 Easy, yet powerful actions to support small businesses
Make an impact in a positive way.
1. Share: Sharing is caring!
When it comes to social media and sharing our message with the world, we small business owners need all the support an help we can get.
When you share something a small business posted or is up to, it’s like giving them a free boost in advertising and spreading the word. It increases their chances of people seeing it and connecting with potential customers.
It’s one of the most impactful ways to help someone’s message find its way to new people.
- Take action: Share posts or a podcast you find helpful from a small business. Make a post about the event you’re attending and help them get more people to join in too. Sharing can be as simple as passing something along and saying, “I’m going will I see you there?” or “I’m listening, are you?”
2. Engage and Comment
It used to be that people commented here, there, and everywhere. But there’s far more engaging on negative stuff these days and in many cases, people just leave a “heart” or a “like” and pass on by without comment.
Let’s flip that script!
Engaging and commenting is an easy way to help BOOST a small business owner’s content and support them.
- Take action: Leave a thoughtful comment and provide feedback, encouragement, ask a question, open up conversation, the options are endless. You can do this on social media, a blog post or Substack article, replying to their email, a podcast review, an online Google review, a LinkedIn recommendation, or just a personal thoughtful little note.
Give em’ a good old cheering on and show your support!
3. Shoutout
I LOVE me a good shoutout…
Shoutouts are a little more of a direct way to publicly acknowledge and support a business owner you love. It’s about shining a spotlight on someone ELSE, endorsing them, giving them airtime, and helping spread the word in a way that’s personal, sincere, and meaningful.
A shoutout can come in the form of a public post, a mention in a blog (don’t forget the backlinks), a shoutout in your podcast, or a word-of-mouth referral to friends or family.
- Take action: Think about the last great experience you had with a small business owner you wish to support. Post about what you loved in working with them and TAG them online! It’s such an immensely easy (and free) way to support them.
In my experience, these actions don’t just make them feel good, they also make YOU feel good
Supporting small businesses helps them grow, builds community, increases engagement, and holds endless possibilities.
About Me (aka Let’s Connect)
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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I’m a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games.
Email: emily@emilyaborn.com
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