Emily Aborn Content Copywriting and Consulting Services

Two Steps to Determine What Defines Success for YOU

What defines success?

According to the dictionary, success is defined to mean, “The accomplishment of an aim or purpose.” 

But today, we’re digging a little deeper into what defines success for YOU and being unapologetic in your pursuit of whatever that looks like. 

“Marketing is the tool to help you succeed but if you don’t know what success means to you, you’ll be on the hamster wheel forever.” – Amanda McKinney 

My guest, Amanda McKinney breaks down the concept of defining success for yourself into two concise action/feeling steps and helps us redefine the buzzword, “success” in a way that’s meaningful to us. 

We get into some of the entrepreneurial buzzwords including re-defining success, pivoting, and even the pressure of what to title or label yourself. You’ll walk away from this conversation with two simple steps you can take TODAY to determine what defines success for YOU. 

In this conversation with Amanda McKinney on what defines success, we cover: 

  • How Amanda became an accidental entrepreneur and has navigated the changes and shifts in her business as she’s grown 

  • What it felt like to rebrand her podcast to a wider audience 

  • Our thoughts on entrepreneurial buzzwords like pivot, success, alignment, and more!

  • The five types of people every entrepreneur should have in their life

  • How to tap into what defines success for YOU 

  • How creating content can help you hone in on your message and mission 

  • And more! 

About Amanda McKinney, author, marketing coach, and host of the Unapologetic Entrepreneur Podcast: 

Amanda McKinney is an author, podcast host, and online program creator. Her focus is on helping accidental entrepreneurs unapologetically chase their own definition of success. 

After becoming an accidental entrepreneur herself, she’s been on a mission to help others step into their definition of success so they can combat the comparison and “should” trap that all entrepreneurs face. 

For more information, you can connect with Amanda on her website at amandamckinney.com Her podcast: The Unapologetic Entrepreneur 

Instagram at @theamandamckinney

About the Host, Emily Aborn Content Writer, Podcaster, and Founder of She Built This 

Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host of Content with Character, Podcast Host of the TOP Women Entrepreneur podcast She Built This, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 92 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they’re going outta’ style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. 

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