Emily Aborn Content Copywriting and Consulting Services

What is Content Marketing?

What is content marketing really? And why does it matter so darn much!

Content Marketing is using the content you generate strategically to attract new customers and clients, and keeps you TOP of mind. 

In this episode of Content with Character, I get into what on earth content really means, what content marketing is, whether or not every business needs it, and how it might not be what you think or always thought. 

We hear the word entrepreneurial buzzwords, like “content”, a lot, and half the time we don’t even really know what they mean. Then we overthink them as these huge concepts or foreign territory and end up getting stuck. 

This podcast will answer: 

  • What is content marketing? 

  • What’s the difference between content and copy?

  • What’s the same between content and copy? 

  • Do you need both content and copy in your business? 

  • How can you reframe thinking about content marketing so you can get off the overthinking hamster wheel

  • And more! 


About Me, Emily Aborn
I’m a Content Copywriter,  Owner and Founder of She Built This, and podcast host of the She Built This podcast.

I live in New Hampshire, with my husband Jason and our dog, Clyde and I’m a big puzzle nerd. I love Wordle, Quordle, Sudoku, the Daily Gogen, puzzle puzzles, crossword puzzles, and Jeopardy. I like brainy things and really heart-filled conversations and getting to know other people. I like reading, writing, and learning and I love love love my family and my friends who feel like family. 

Connect with Me, Emily Aborn:
Website – EmilyAborn.com
Instagram – @EmilyAborn
LinkedIn – Emily Aborn
Email – emily@emilyaborn.com
Love this podcast and want MORE entrepreneurship inspiration? Listen to my She Built This podcast here

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