Emily Aborn Content Copywriting and Consulting Services

Why Does Customer Experience Matter? 


Why Does Customer Experience Matter? 

Investing time, energy, and money into considering what our clients are experiencing on the other end can be the difference between your brand being like everyone else’s and being UNFORGETTABLE. 

In this week’s episode, with my dear friend and pro-business collaborator, Lindsay Taylor, we get into that and more! 

Lindsay is one of my favorite people and bestest friends! Our friendship is such a great example of one of those connections I was talking about in last week’s episode. You truly have NO idea how the next person you meet will change your life. You never know where you’ll meet them and spoiler alert: if you haven’t listened to last week’s episode yet, it doesn’t need to be at a formal networking event! 

Lindsay Taylor is a genuine true blue human being with a huge heart. She’s always checking in on me, supporting me through thick and thin, and cheering me on. We talk more about what it’s taken to sustain a business friendship in this episode and I think you’ll really appreciate the honesty and authenticity. We share that it hasn’t always been poppy fields and apple orchards. We’ve had to have really difficult conversations and work through stuff, and it’s been entirely uncomfortable at times. 

In addition to sharing the secrets of our friendship in this episode, we get into a few other great topics around CONNECTION and Customer Experience: 

  • How brands can evolve and shift over time

  • The experience of running two businesses simultaneously and can we effectively run them both at full speed at the same time? 

  • Why does customer experience matter and how to infuse more of YOU into your brand and customer experience

  • How to create customer connection and memorable client moments so you get referred to all their friends and build lasting relationships! 

  • How Lindsay stays connected to all parts of her life from running two businesses, to raising three kids, to maintaining a loving relationship with her high school sweetheart husband!

Connect with Lindsay Taylor, Brand Designer

Lindsay is the owner of Taylored Image, a branding studio where she brings over 25 years of graphic design and creative direction experience to her clients. She is also the owner of NaughtyGood Bites, a gourmet chocolate company whose mission is to honor and celebrate the women in our lives, and the men who support us. Whether it be with her brand clients, or with her chocolate lovers, Lindsay is passionate about diving deep into the heart and soul of any business and creating that good-golly, gosh-darn-it brand experience people won’t soon forget.

Website: www.tayloredimage.com

Instagram: https://www.instagram.com/taylored.image/

Facebook Page: https://www.facebook.com/tayloredimagenh

About the Host, Emily Aborn Content Writer, Podcaster, and Founder of She Built This 

Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host of Content with Character, Podcast Host of the TOP Women Entrepreneur podcast She Built This, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 92 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they’re going outta’ style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. 

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