HOME TRADES & INTERIOR DESIGN COPYWRITER
You bring that unmistakable sense of “home” to clients every day.
You layer rugs like a pro and choose timeless colors that reflect your clients perfectly.
You’ve got a knack for knowing when the sofa needs to slide a millimeter to the right (nope, nope, back to the left) and how to gently break the news that the dining room art would be better suited in a funeral home.
Now? It’s your turn!
As an Copywriter for Interior Designers and the home trades, I bring your distinct vision to life, one “home page sweet home page” at a time.
Or maybe this is an entirely fresh build...
Here’s how you know you’re ready for a professional website copywriter for your business:
Maybe your current website has 80 whopping words on it and 9,003 project photos. It’s beautiful, but it’s not doing its job… it’s not representing your business or showing your brilliance.
Let’s help them choose YOU!
Like a timeless design, a great website is an art and a science. Blending strategy with style, here’s what we can create together:
Like wardrobes and paint colors, your website shouldn't be stuck in the past. As clientele and offers shift, your website should too.
I help you tell a compelling story that brings your clients' dreams to life and positions you as the trusted guide.
Your website makes an imprint. We'll welcome clients in, show your work, and clearly share why you're the obvious choice.
My tried-and-true process is simple and streamlined so you can be on your way to success in no time!
I. Connect: We’ll meet so I can get to know you, your goals, and your business. You’re welcome to ask me anything, I’m an open book! I’ll follow up with a proposal and clear next steps.
II. Kickoff: We’ll meet again for 60-90 minutes and explore your business model, brand voice, and ideal clients.
III. Research & Brand Building: I deep dive into SEO, competitor analysis, and voice development to ensure your message hits home.
IV. Copywriting: Imagine your interior design or trades website with all the pages written and delivered on a silver platter… yes, it’s that easy!
V. Implementation: I collaborate closely with your website designer so your copy and visuals work together cohesively. Trust me, your designer will love me for it because it makes their lives a whole lot easier. No designer yet? I can recommend one!
“Don't tell me the moon is shining. Show me the glint of light on broken glass.”
Anton Chekhov
I’ve always been a creative soul with an eye for beauty and simplicity. While I didn’t become an interior designer (though I did sponge-paint my walls purple-on-purple when I was a kid), I’ve carved out a cozy niche writing for the design and home trades space.
An entrepreneur at heart, as a kid I was building lemonade stand empires, marketing my dogwalking service, and hitting the pavement with my traveling jewelry and candy store. I even tried starting a “day camp” for the neighbor kids which was all fun and games until I learned about liability insurance.
I’ve followed the breadcrumbs straight to storytelling and website copywriting for interior designers and those in the trades. I’m equally obsessed with writing as I am with the warmth, simplicity, and functionality of HOME.
Having written for 100+ interior designers and tradespeople, I understand the intricacies of your work and the difference you make in the lives of others. I’m here to show your clients the possibility of home.
And now, I’m offering you the same kind of refreshing transformation you give your clients.
It’s your turn.
Robyn White, Website Designer for Interior Designers
“She’s an incredibly talented copywriter and has helped me as a website designer for interior designer with dozens of interior design copywriting clients. Working with her has been an absolute pleasure – she’s fun, professional, reliable, and committed. I’m so appreciative of Emily’s superior wordsmithing skills and would highly recommend her services!”
Heather Rineer, Interior Designer
“Collaborating with Emily was an essential part of bringing my new website to life. She took the time to understand my brand, voice, and goals, crafting messaging that feels authentic and engaging. Her writing not only flows beautifully but also speaks directly to my audience in a way that aligns perfectly with the site’s design and functionality. The entire process was seamless, thanks to her clear communication and ability to integrate feedback effortlessly. I truly appreciate her talent and professionalism—highly recommend Emily to anyone looking for compelling, strategic copy!”
Let’s Discuss Your Project!
(so you can stay focused on theirs!)
Serving Interior Designers · Builders · Painters · Carpenters & Craftsman · Plumbers · Electricians · Professional Organizers · and More!
