“Emily Aborn is a true copy expert. Pictures are worth a thousand words, but the right words are priceless. Emily pulls those words into the forefront for her clients, including me. Super thankful!”
WEBSITE COPYWRITING & SEO FOR SMALL BUSINESSES
Your website is your online “open” sign. Your copy tells your visitors that the lights are on, coffee’s pipin’ hot, and you’re ready to invite them in.
If your website copy is rusty, confusing, messy, or entirely nonexistent… it can have the opposite effect, leaving them with questions and turning them away.
Keeping your business’s lobby open 24/7, the words on your website should be working even harder than you do! Together, we’ll craft a compelling message that shows up to the job, ready to help your business grow!
Error Code: Ruh-Roh.
Perhaps your website designer just asked you for “content” to fill the beautiful pages, and you don’t even know where to start!
Or maybe you’re attracting the wrong clients (while confusing the right ones) and can’t quite put your finger on why.
The problem’s not you… it’s your website!
In a nutshell: Your copy isn’t doing your business justice anymore, and you’re ready for professional help to write copy that brings clarity, connection, and conversion.
Copy that says, “We’re open for business, come on in and make yourself at home!”
Let’s get this taken care of for you, STAT.
No judgment if that’s your thing, obviously, but you likely started a business to do what you LOVE… not to be writing your website six times over and spending your weekends figuring out what a meta description is supposed to say.
Even if you aced every writing assignment in high school English, website copywriting is a different animal. Part storytelling, part strategy, and all about your customer.
This is where I step in! Blending art and science, I take it off your plate entirely so you don’t have to touch a single comma or keyword.
"It is with words as with sunbeams - the more they are condensed, the deeper they burn."
Robert Southey
With experience writing for over 115+ industries, I can adapt from the voice of eloquent luxury to cozy recliner levels of laid-back. From “over it” to words that fit.
Providing strategic, creative SEO website copy for:
Therapists and Mental Health Professionals
Non-Profits and Charitable Organizations
Local Businesses Ready to Grow
I’m not great at math, but I do know that out of about 8 billion people on the planet, there’s only one YOU. You’re unique, distinct, unreplicatable… and your website copy should be too!
It’s time for your website to reflect the one and only you: your story, your spark, your distinct imprint.
Every website copywriting project includes:
A thorough branding questionnaire
Strategic kick-off call
Competitive and differentiator research
Voice of brand definition
SEO keyword research and implementation
Collaboration with your website designer
“Marketing extras” like bios, social posts, or blog ideas
A tailored review and refinement process
Oh, and here’s the best part… you get to forget about every last one of those details! My collaborative, organized process will lead you every step of the way with ease (and maybe even some fun)!
Alex Sanfilippo, PodMatch
Lindsay Dreyer, Realtor
“Working with Emily is a dream! She’s a great listener, whip smart, and understands many types of businesses. When we sat down to do my content plan, she went above and beyond just “copy”. She has the mind of a marketer and helps you figure out the strategy first before diving into the actual content. I was so impressed with how organized she is! Highly recommend! Get on her calendar. You won’t regret it!”
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