THE CONTENT WITH CHARACTER PODCAST

Happy December!!!!!!! 💃🏻👯🤸 My goal this month is to spend lots of time creating and planning ((buckle up for some fun stuff coming in 2024)) anddddd soaking up loads of family and friend time! Glow sticks optional but recommended. Which means two things for my business and clients: 1. If you were in need of new website copy LAST year and now, it’s getting dire and you’re ready. If 2024 is your year to work with a reliable copywriter to take it off your plate entirely, I’m booking January copywriting projects now. Contact me however we chat and let’s make this happen for you! 🤩 2. I’m taking on limited work in the month of December butttt in the meantime, I’m offering my Strategy Sessions during this pivotal time of planning and evaluating. I would love to sit down and brainstorm with you and guide you in actions, ideas, and content confidence. 💃🏻 A strategy session is a cozy sit down (on Zoom) where you and I talk all things YOUR marketing, content, and visibility! The possibilities in the sessions are endless and we’ve tackled everything from SEO to podcast guesting strategy. Send a raven (otherwise known as a DM) or visit the link in my bio and let’s do this! What’s happening in your business as we wrap up this year?

With Thanksgiving a week ago, maybe you're starting to miss pie... Fear not! Enter my marketing pie analogy to save the day ((see second image)). An unrealistic expectation I see entrepreneurs have when it comes to their marketing efforts is that ONE single thing will be THE ticket to success in their business. They put all the marketing weight on one slice of the pie, when really - it takes allllll the slices working together to create a yummy, cohesive marketing plan. Everyone's marketing pie will look different depending on how you get visible in YOUR business, and it also changes and evolves as we go. What new pieces are you considering adding to your marketing pie? Are you getting rid of any in the New Year?

"If you build it they will come..." Sure... AND.... I'd like to add a little something to this common turn of phrase. It's a little unrealistic nowadays to just expect we can put an "Open" sign out and people will come pouring in magically... For more realistic expectations on your marketing and for the goals in your business, consider this: "If you build it, they will come IF" If you tell them about it! If you tell them where to find it! If you make sure they know who you are and what you're all about! If you guide them to discover it, and if you make sure it's a sturdy structure. It's not enough when marketing our businesses, creating our websites, writing blogs, sending emails, and recording podcasts to just "put it out there" and hope they find it! It's unrealistic to think that we can just set it and forget it. You can have the world's most shiny sales page and the best workshop known to mankind and still be alone in a Zoom room if you don't share who it's for, how to sign up for it, and why they should do it! Friendly Wednesday reminder to share with people what you're building, who you are, and how to find it so they can work with you/buy from you!

Do you hear what I hear... The sound of 2024 planners being rung up at Staples... The tip-tapping of pals being hashed out on keyboards everywhere. The cha-ching of yet another course that's going to help you make money in your sleep. When it comes to our marketing and visibility in the New Year ((and in general)), I want to help you set big, bad, audacious, and REALISTIC goals. In this week's episode of Content with Character, you'll find four things to consider when setting realistic expectations on your dreams and visions for your marketing. Listen at the link in my bio or find Content with Character on your favorite podcast app!

It’s been too long since I did a puzzle… and few things are as addicting to me as this. Not sure I can Monday today 🤪 - I’m busy!