Getting people to talk about YOU (in a good way)
On my Content with Character podcast, for the past several weeks, I’ve been talking all about Writing and Talking about OURSELVES as business owners.
We’ve covered:
How to Write About Yourself: Bio-Building Made Fun!
IS It About You? The About Page Debate
How to Talk About Yourself (networking, podcasting, speaking, and beyond!)
In this week’s episode we’re diving into how to ask for reviews from clients and get other people: your customers, listeners, and fans to talk about YOU!
How to Get Other People to Talk About You
If you’re a regular listener of the Content with Character Podcast, you know I regularly read listener reviews here on the show. I ask you almost every single week for a review once during the episode and once again at the end of the episode. This isn’t because I think I’m so wildly amazing podcaster with the best podcast out there on content creation, and not so I can grow my ego or boost my self-confidence, I ask because I have a mission to help as many people with this content as possible, and as many people with visibility, marketing, messaging. And getting your reviews helps ME reach more people so they too can get their voices heard!
If I had to guess… that’s what you want too!
You want to help as many people as possible with how YOU help them.
That’s one of the many reasons we need to ask our clients for reviews. We need to ask people to rave about us, help us spread the word, and share how we help others.
In this episode:
- When does talking about yourself become bragging about yourself?
- Why ask people for reviews and recommendations
- Where reviews and recommendations can come from
- Questions you can ask to make the process simple (and repeatable)
- How to ask for reviews from clients
- How to use the reviews and testimonials
- Why social proof matters
- And more!
If you came here for the detailed show notes, they begin NOW:
Asking your clients for reviews and testimonials helps you understand:
- Where your clients started before working with you
- What the pain points and struggles were then?
- What the tipping point was? When did they decide enough was enough?
- How did you help them?
- Did you help them?
- How has it affected and changed their life?
It helps you know what you’re doing WELL so you can keep on doing it.
It gives you clear words you can share with others to show them how you can help them too, so they can see themselves in the results you’re sharing. It helps you see patterns, trends, and learn about who you like to work with and how. Plus, it shows you where there’s room for growth and improvement.
Where to Ask for Reviews:
- Podcast
- Speaker and workshop feedback
- Podcast guesting
- Customers/Clients
- LinkedIn recommendations
- Facebook and Google reviews
You have to put yourself out there and ASK.
People LIKE helping you!
We often think that when we wow our clients, the reviews will naturally come pouring in on their own. It rarely works like this. Most people are too busy, distracted, or have other priorities.
Especially if you know you deliver high quality and great experiences.
Pro-tip: Make sure to ask for permission to use their review. Let them know if their name will be shared and whether it will be initials, first name only, last name, etc. You may want a headshot as well as their company name, depending on how you choose to use them.
8 Questions to Ask to Get Quality Reviews:
- Why were you seeking help with X in the first place?
- How did hear about or find me?
- What were you hoping to achieve as a result of hiring me?
- What was your experience like working with me?
- What results did you experience?
- What would you say when recommending me to others?
- Who else could use my services?
- What is one word you would use to describe our time together (or my process)?
Using the reviews/testimonials in the wild:
- Social media
- Podcasts
- Blogs or case studies
- On your website
- Emails
A word on social proof (all the more reason to ask for reviews):
When your future clients and customers are considering working with you, they often go to your website, social media, or ask others they know who’ve worked with you for confirmation that you’re the one.
I don’t know all the exact science behind it #notascientist but people LOVE social proof!
It can be scary to work with someone new and having other people’s feedback to use as clues and guidance helps make the unfamiliar a little more comfortable.
In general, people are more likely to invest in products that come recommended by others.
Reviews, case studies, testimonials, and ratings inspire confidence and trust by showing a clear picture of what kind of transformation is expected when working with you.
They also show your clients and customers a little more about YOU and who you typically work with, so they can decide whether or not it’s the right fit for them.
Now for your pep talk and an action step:
It’s easier than you think. That’s it, that’s the encouragement.
Take action: email ONE client you just wrapped up with or are about to and ask them some of these questions, as they’re applicable and get those kind words.
THEN I want you to do something with it. Social media, website, in your podcast, you name it!
I can’t wait to see some of your reviews out in the wild and watch you and others brag about YOU!
Links Mentioned in this Episode:
FALL MARKETING MOMENTUM LAB – Kicks off Monday, September 25th!
Join my email list!
About the Host:
Emily Aborn is a Content Copywriter for women entrepreneurs, Podcast Host of Content with Character and She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries in their marketing and loves helping businesses increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
