How to Write a Business Bio that Stands Out

The next few sections will give you the basics. If you want to dive in deeper, download my FREE Bio Builder here. ((Note: I threw this together as a resource for YOU. There’s no elaborate optin sequence to follow it and it’s not fancy yet. But I wanted to be sure you had it so you could get pen to paper and start writing your business bio ASAP))

The Number One Key to Writing a Business Bio is to Show You Care. 

Anytime we’re talking about ourselves – whether verbally or writing a business bio, we’re building a bridge. A bridge between who we’re talking to and ourselves. We create a connection when we give them a reason to care and also show that WE care about them too. 

Questions to Ask Before Writing Your Business Bio 

#1) What do you do? 

This seems like the easy part. And for some, this is an easy answer. (ie. “travel agent”, “writer”, “nutrition coach”, “website designer”, “painter”, etc.). Simple. My 8 year old nephew Max could understand and refer you. There are others who are majorly overcomplicating what you do or creating too much vaguery around it. 

Examples I’ve seen: Embodiment Guide, Authenticity Coach, Creative, Time Management Diva, Creator of Fun, Transformational Coach, etc. 

These are slightly hard to understand, because it’s just not that clear. In some instances, we don’t even know what the words mean, or they’re used so frequently they’ve lost their meaning. If what you do comes out along those lines, how can you clarify and simplify it just a tad bit? You can bring in the fun tagline later, but how can you say it in a way that even kid can understand what you do right away.

#2) Who do you work with? 

For this question, I want you to think about not just who you work with, but who you LOVE working with. You don’t need to nail down one single client avatar. ((I know that’s what you hear in many places)), but you can share your love in working for different types of people, at different times and in different ways. So for the purposes of this exercise, I’d list them all out. When you write your business bio, I’d recommend choosing one or two or creatively weaving them together with a common thread. 

For me, here are FOUR I speak to specifically because of common denominators I’ve identified: 

• Interior Designers 
• Website Designers  
• Podcasters 
• Women Entrepreneurs with service-based businesses 

I work with people outside those areas, but those are the four I most often speak to. 

Who do you work with? Who have been your favorite clients and WHY? 

#3) What do you do? 

Again with a caveat, let’s focus on what you most love to do. You don’t have to list all your services and you don’t have to list the ones you don’t particularly want to draw attention to. 

Rather than list out website copy, blog writing, social media content banks, welcome packets, business bios, etc. etc. etc. I often will simply say, “I take the writing in your business off your plate entirely!” or “I guide people in how to create content for themselves with simplicity and ease.” 

Just make sure to include the type of work you REALLY want. 

#4) What makes you unique and different? What sets you apart from others in your industry? 

Don’t let yourself sink into being generic here. Try not to lean too heavily on your extensive educational experience, but really think about what makes you different. 

• Is it your process? 
• Your focus on the numbers? 
• Your strategic brain? 
• Your empathy? 
• Your intution? 
• Your impeccable attention to detail? 

If you struggle to determine what sets you apart, look at what your clients say you they love about you in testimonials. 

Maybe your years of experience are a piece of what set you apart, maybe your education is beyond what others in your industry have, or the specific niche or the specific type of project you offer is something not many others do – weave that in too, but I do recommend looking at the human characteristics that set you apart from the noise. 

Even if you’re a “brand” you have human characteristics. 

#5) What gets you out of bed in the morning? 

Think beyond the coffee pot and too full bladder here. ((you might wanna’ sit with this one)) What really gets you excited for the day ahead? 

Here are some of my answers: 

CONNECTION with others and the natural world around me

The question, “WHAT CAN I LEARN TODAY?” 

My FAMILY and FRIENDS

My fingers twitching because they have no choice but to WRITE and CREATE 

WORD GAMES and puzzles and all the #brainnerdnerdbrainthings

The beautiful routine and JOY of my simple life

And of course, in addition to all of that, a full bladder and coffee.

What is it for you? Your kids? Clients?  

Time to put it together to write your business bio! 

We’ve answered our four questions: 

1. What do you do? 
2. Who do you work with? 
3. What do you like to do most in your business? 
4. What sets you apart? 
5. What gets you outta’ bed in the morning? 

You can start taking these answers and writing down your business bio messy and sloppy. Make it weird. Just get it down on paper. 

Then, you can tidy it up using these tips: 

1. With every version you create, pretend you’re writing your business bio for just one person. Speak to them directly. 
2. Create a few different versions. I recommend the following: 
   1. A few social posts
   2. A 50-75 word version first person
   3. A 150 word version first person
   4. A 50-75 word version third person
   5. A 150 word version third person
   6. A “What Sets Me Apart” section with bulleted points 
3. Consider a hook, if you want. I’m not a wild fan of hooks, but I’ve seen some that are catchy. If that’s your style, go for it!
4. Add in a fun fact or two – what you do in your free time, any pets you have, etc. You can also share a boring fact if you’re life is devoid of fun ones. Something that humanizes you and makes you uniquely you. 
5. Be as specific as possible. The more specific you are the better. Don’t say “Everyone who…” or “Anyone who…”. Write in specifics.