Speaking and Podcast Guesting for Increased Visibility
For up to 75% of the population, public speaking is their greatest fear. For some, it’s even scarier than death itself!
Stage and large audiences aside, this fear can even creep in with podcast guesting, showing up in your own video content, and more. In this episode, we’re headed into the haunted house of speaking tips and giving you ideas on how to get started with more confidence, why to consider it as a tool for your business visibility, how to find the ever-elusive speaking opportunities, and more!
In the episode:
- How speaking be beneficial for us as business owners as we increase our visibility, develop our thought leadership, and find our voices
- What constitutes “speaking”?
- Why speaking is a great way to create connection and infuse storytelling
- How to find the ever-elusive speaking engagements you crave (from podcasting to stages!)
- Tips on pitching
- Tips for overcoming nervousness when speaking
- Speaking is not just another appointment in your calendar
- And more!
Examples of Speaking in this Episode:
- Workshops and breakout sessions
- Presentations and Keynotes
- Podcast Guesting
- Podcast Hosting
- Facilitating and Roundtables
- Panel Discussions
- Small group programs
- Video content
Why Speaking is a Great Opportunity for Business Owners:
- Creates personal connection
- Visibility and increasing your reach, collaborations
- Increases credibility
- Helps develop your voice and refine your message, builds confidence in what you’re sharing, and deepens your understanding of how people learn it
- Generates more content, new ideas and opportunities, and MORE!
Tips and Resources for Finding Speaking Opportunities:
- Podcast Collaboration Group (paid membership)
- Podcast Guest Collaboration Group on FB (free version of above)
- Pod Match
- Innovation Women*
- CWE, SBDC, SCORE (NH & VT Chapters)
- Linda Ugelow Book: Delight in the Limelight, Linda Ugelow TikTok (speaker confidence tips)
- Linda Ugelow Episode on She Built This: Delighting in the Limelight
- Your local Chamber
- Your local Rotary
- Organizations and groups
- CoWorking spaces
- Friends and connections
- Host/put on your own!
Speaking Tips on Pitching / Topics:
3-5 Topics in your area of expertise. Show value and speak to what you know.
Tips for speakers and podcast guests to get unscared (from the Innovation women group of seasoned speakers):
- Join a speaking organization (ie. Toastmaster’s)
- Practice with only positive feedback at first
- Record yourself
- “Take a step that makes you uncomfortable, but leads you in the right direction.” –Sarah Tetlow, Firm Focus, Legal Productivity Coaching
- “Embrace Mistakes: Understand that it’s okay to make mistakes. Even experienced speakers make them. Instead of dwelling on errors, learn from them and move on. Like I said at the beginning, I even make fun of myself if I make a mistake.” -Kristena Hackett
- Learn from others: Watch and learn from experienced speakers. Pay attention to their techniques and strategies.
- “Personal discomfort getting up and speaking can be overshadowed by the great ideas, insights, and examples one can share for others – so in other words, ‘it’s not about you!'” -Lori Richardson
Visibility and Speaking Opportunities are a Two-Way Street
It’s a gift to others when you decide to show up. It’s also a gift when others collaborate with you to help you show up.
When you’re a guest on someone else’s podcast, when you get an opportunity to present, remember that they’re giving a gift to you too. Give gratitude and bring value.
Here are some easy speaker tips to give back:
- Show up on time and prepared
- Send thank you’s
- Help promote and share
It’s not an opportunity to be taken lightly. It’s not just another date in your calendar.
About Me, Emily Aborn Content Copywriter, Speaker, and Podcast Host
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I’m dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it’s not snowing) doing crosswords, word games, and drinking coffee.
She Built This Podcast
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