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7 Business Red Flags

Red Flag? Yellow Flag? Or Green Light? Which One Is It!?  Red or yellow? Stop or proceed with caution? What color is the flag? That’s

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6 Keys to More Impactful Messaging

IT’S NOT JUST A NUMBERS GAME. When it comes to a message with impact, clarity, and intention are KEY. It’s not about just “more”, it’s

5 Ways to Build Trust on Your Website

(AND WHY IT MATTERS!) 👋🏼 Hi there! I’m Jordin, a website designer and strategist at Unica Formo. I’m passionate about helping businesses create websites that

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In Pursuit of Productivity

Productivity experiments for every task and personality type! Do you ever feel like you’re over-scheduling every minute of every day? Or maybe you’re the type

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7 Website Copy Mistakes

HOW TO FIX THEM AS A SMALL BUSINESS OWNER “Knock, knock”…  “Who’s there?”  “Your website”… Kidding, I’ll stop. This joke is already going nowhere good,

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Should You Work With Friends?

Why Can’t We Be Friends? Mixing or Nixing Personal & Professional Relationships Can you / should you befriend clients? Should you take on friends as

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Does Your Busines Need a Regroup?

Something’s gotta give…. THE KEY IS DETERMINING WHAT. Have you ever had a moment in business or life where the dam finally broke?  Maybe: The

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Making AI Your Business Sidekick

9 (Fun) Ideas to Use AI to Improve Your Marketing AI is a helpful tool for our businesses and can be a creative sidekick.  It’s

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Got Shiny Object Syndrome?

SHINY OBJECT? OR SOLID GOLD? How do you know whether or not an idea is worth pursuing or simply a distraction?  Well, truth be told…

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How to (easily) Create Engaging Content

ENGAGING. ENTERTAINING. ACTIONABLE. EASY. As a Copywriter and Content Marketing Consultant, people often ask me questions about visibility, marketing, and content creation (naturally).  I’m always