Blog

Content with Character

Keys to Conversational Content

Is it so simple as writing like you talk? Just write you like you talk…  I’ve caught myself saying this to clients and colleagues time

Content with Character

What’s Your Imprint?

WHAT’S YOUR BUSINESS LEGACY? When it comes to business and brand legacy…  The word “legacy” might have a couple of meanings for you. It might

Content with Character

3 Ways to Support Small Business

HOW TO HELP SMALL BUSINESSES GROW IN 3 MINUTES OR LESS Small businesses are the backbone of our local communities. Now more than ever, we

A woman sitting on her couch working on her computer indicating that she's working on her messaging to set boundaries in her business
Content with Character

Set Boundaries with Better Messaging

How Your Messaging Helps Set Boundaries & Achieve Your Goals We’ve talked about boundaries before and setting them in your business but…  Which pieces of

Know, Like, Trust Factor

WHAT IS KNOW, LIKE, AND TRUST AND HOW DO WE BUILD IT ONLINE? You’ve probably heard about building “the know, like, and trust factor” with

Blog Post

Collaboration Amplifies Your Impact

College Coaching Website: A Collaborative Success Story This is my first-ever Case Study on my website…  I’m constantly reminding my clients and collaborators to tell

Content with Character

I Kissed Pain Points Goodbye

WHY I DON’T RELY ON MAKING THEM CRY TO CONVINCE THEM TO BUY Pain point marketing highlights a problem your audience is experiencing and positions

Content with Character

3 Stories to Make Work in Your Content

SHARING STORIES IN YOUR CONTENT WITH EASE It’s no secret that stories are key to great content and marketing.  But sometimes, when you actually go

Content with Character

Say “No” to “Bro-Marketing”

HOW TO ANTI-BRO YOUR MARKETING Aggressive, manipulative, disingenuous marketing that prioritizes quick wins and profit over authentic connection and value is OUT.  Cozy, human-centered, ethical,

Content with Character

The 5 Levels of Listening

Do You Hear What I Hear? You probably don’t need me to tell you that listening is key for relationships, business, and growth.  Did you